Designed in Figma.
Coded in Liquid.
Nothing in between.
Custom Shopify theme design and development - pixel-perfect Figma mockups translated into hand-coded Liquid. No page builders, no premium theme customisations layered on top of someone else's code. Every section built for your specific brand, catalogue, and conversion goals.
A premium theme with tweaks is not a custom theme.
Most "custom" Shopify stores are actually a purchased theme with colour changes and a few sections rearranged. The code underneath still carries someone else's assumptions about layout, features you'll never use, and bloat you can't remove.
Premium themes ship with dozens of features most stores never use - all still loading CSS and JS on every page, slowing down the site for functionality you don't need.
Popular Shopify themes power thousands of stores. Customers who've shopped elsewhere on the same theme recognise the layout - hurting brand distinctiveness.
Trying to add a feature the theme wasn't built for means hacking around its architecture - fragile code that breaks on the next theme update.
Template limitations get patched with paid apps - each one adding monthly cost and another script slowing the page down.
A template's PDP doesn't know your product needs fabric zoom, a size chart, or a specific configurator - it's the same layout as every other store using it.
No matter how much you optimise images, a bloated theme's baseline JS and CSS payload puts a ceiling on how fast your store can ever load.
From Figma mockup to live theme.
Figma Design
Full mockups of homepage, PDP, collection, cart, and checkout - designed for your brand, catalogue type, and conversion goals. Approved before any code is written.
Hand-Coded Liquid
Section-based Shopify 2.0 architecture, coded from scratch in Liquid, CSS, and vanilla JS - no bloated frameworks, no unnecessary dependencies.
Mobile-First Build
Designed and built mobile-first from the start, not adapted from desktop - since most Shopify traffic is mobile, this order matters for real usability.
Theme Editor Configuration
Every section built with proper schema settings so your team can edit content, reorder blocks, and adjust styling through Shopify's native theme editor - no code required.
Speed Optimisation
Lazy loading, image optimisation, critical CSS, and minimal JS payload - Core Web Vitals tested before handover, not left for you to discover later.
Native Feature Replacement
Wishlist, size guides, quick view, and other common "app" features built natively into your theme - no monthly app fee, no extra script weight.
Custom themes we've designed and built.
Custom theme design pricing.
Up to 8 sections, standard PDP/collection/cart, mobile-first, Core Web Vitals tested.
Custom PDP features (fabric zoom, size guide, configurator), native wishlist, and complex catalogue support.
Multi-region theme variants, advanced personalisation, and integration-heavy builds for large catalogues.
Excl. GST. Get a scoped quote.
Theme design questions.
Design a theme that's actually yours.
From Figma to live theme in 3-6 weeks. Fixed-price, written scope, 30-day support included.