Orders typed into chats
Long WhatsApp lists of SKUs and quantities that someone has to read, check and key into the system by hand.
Quick order by SKU
Wholesale stores, trade portals and catalogue sites for manufacturers, distributors and wholesalers in India. Price tiers by customer, minimum order quantities, quote requests, GST invoices and quick reorders, on Shopify, WooCommerce or a custom portal.
The store, the trade portal and the integrations from one team.
We build on Shopify, WooCommerce or a custom portal, and recommend the one that fits your pricing rules, catalogue and the way your buyers order.
Where B2B ordering breaks
Most wholesale businesses in India still take orders over phone, WhatsApp and email. A consumer store template does not fix that, because B2B buying works differently.
Long WhatsApp lists of SKUs and quantities that someone has to read, check and key into the system by hand.
Quick order by SKU
A store that shows retail prices, while every trade buyer has a different rate agreed over the phone.
Price tiers by customer group
Buyers place orders below the minimum, and your team has to call each one back to fix it.
MOQ and case packs enforced
Trade prices shown to the public, or hidden so well that real buyers cannot see them either.
Approved trade accounts
A PDF catalogue made last season, sent again and again with prices and stock that no longer match.
Catalogue generated from the store
Regular buyers rebuild the same order every month instead of repeating the last one in a tap.
One-tap reorder
B2B features
The features below are what separate a wholesale store from a consumer store with a discount code. We build the ones your business needs.
Different prices for retailers, distributors or named accounts, plus quantity breaks.
Minimum quantities and pack sizes enforced in the cart, per product or per order.
Buyers apply with GST and business details, you approve, and their prices appear.
Order by SKU in a table, or paste a list, instead of browsing product by product.
A cart that becomes a quote request for large or custom orders, answered from the admin.
Downloadable catalogues generated from the store, so prices and products stay current.
GST-compliant invoices with the buyer business details, created with each order.
Past orders saved per account, with one tap to repeat a previous order.
Choosing a platform
It depends on how complex your pricing is, whether you also sell direct to consumers, and what has to connect to your accounting or stock system. We build on all three, so the advice is not tied to one.
Best when you sell to consumers and trade
Shopify can run trade buyers alongside a consumer store, with company accounts, price lists and payment terms. Which of these features you get depends on your Shopify plan, so we check your plan first and fill any gaps with theme code or a well-chosen app.
Best for complex catalogues and pricing rules
WooCommerce on WordPress gives deep control over pricing rules, user roles and product data. We hand-code the theme and add B2B rules with custom code or a plugin where that is the sensible choice.
Best when ordering is tied to your systems
When pricing, credit limits or stock live in your own systems, a custom trade portal built in Laravel or CodeIgniter 4 can follow your rules exactly and connect to the tools you already use.
| What matters | Shopify B2B | WooCommerce B2B | Custom portal |
|---|---|---|---|
| Time to launch | Fastest | Moderate | Longest |
| Consumer and trade in one store | Strong | Possible | Built if needed |
| Complex pricing rules | Depends on plan | Flexible | Fully custom |
| Connecting your own systems | Through apps or APIs | Through plugins or code | Built to fit |
| Best fit | Brands selling both ways | Large catalogues | Rules tied to your systems |
Swipe the table to compare.
Trade accounts
Buyers apply for a trade account with their business and GST details. Your team approves them and assigns a price tier, and from then on they see their own prices, minimums and payment options every time they log in.
Step 1
Buyer applies with business and GST details
Step 2
Your team reviews and approves
Step 3
A price tier and terms are assigned
Step 4
The buyer sees their prices and orders
Quotes and catalogues
Not every B2B order is checkout-ready. Large volumes, custom specs or new buyers often need a quote first. The store handles both: buy now when the price is set, ask for a quote when it is not.
Request a quote
Buyers add products to a quote list with quantities and notes, and send it in one step.
Quotes in the admin
Your team sees each request, sets prices and sends the quote back by email or WhatsApp.
Quote to order
An accepted quote turns into an order with the agreed prices, without retyping.
Catalogue PDFs
Catalogues and price lists generated from live product data, by category or tier.
Specs and documents
Technical sheets, certificates and drawings attached to each product for download.
WhatsApp enquiry
A WhatsApp button on products for buyers who prefer to ask before ordering.
What we build
Each of these has its own page with more detail. Most wholesale projects use two or three of them together.
Wholesale storefronts and B2B features on Shopify, including Shopify Plus.
More on Shopify developmentHand-coded WooCommerce stores with role-based pricing and B2B rules.
More on WooCommerce developmentTrade portals in Laravel or CodeIgniter 4 when a store platform is not enough.
More on custom web developmentConnecting the store to payment gateways, shipping, accounting or stock systems.
More on API integrationMoving an existing store to Shopify with products, customers and redirects intact.
More on Shopify migrationCategory and product pages that rank for the terms trade buyers search.
More on eCommerce SEOOur approach
B2B projects go wrong when the platform is chosen before the pricing and ordering rules are understood. So we map your rules first and pick the platform that fits them.
Step 1
Price tiers, minimums, case packs, payment terms, credit, taxes and who can see what.
Step 2
Shopify, WooCommerce or a custom portal, chosen against your rules, catalogue and systems.
Step 3
Store, trade accounts, quick order, quotes and invoices, connected to payments and your systems.
Step 4
Go-live, buyer invitations, training for your team and a handover of the admin.
How a wholesale build comes together
Tech stack
Cashfree
Shiprocket
Our work
FAQ
Still unsure? Ask us directly. The first consultation is always free.
Yes. Shopify supports company accounts, price lists, quantity rules and payment terms for trade buyers, and can run them alongside a consumer store. Which B2B features you get depends on your Shopify plan, so we check your plan first, then fill any gaps with theme code or a carefully chosen app.
Shopify is quicker to launch and strong when you sell to consumers and trade from one store. WooCommerce gives deeper control over complex pricing rules, user roles and product data. If your pricing, credit or stock lives in your own systems, a custom portal may fit better. We recommend one after understanding your rules.
Yes. Buyers are grouped into tiers such as retailer or distributor, or given account-specific prices, and each sees their own prices when logged in. Public visitors can see retail prices, no prices at all, or a prompt to apply for a trade account, whichever suits your business.
Yes. Minimum quantities and pack sizes can be set per product, per category or per order value, and the cart enforces them before checkout. Buyers see the rule clearly on the product page, so your team no longer has to call back to correct orders below the minimum.
Yes. Buyers can add products to a quote list with quantities and notes and send it in one step. Your team prices it in the admin and sends it back, and an accepted quote becomes an order at the agreed prices without anyone retyping it.
Yes. GST-compliant invoices are created with each order using the buyer business details collected when they applied for a trade account. Catalogue and price list PDFs can be generated from live product data by category or tier, so the catalogue you send always matches the store.
Usually, yes. We connect stores to payment gateways, shipping and the systems you already use through their APIs or exports. The right approach depends on the system, so we review it during discovery and include the integration in the written scope before work begins.
Every build is fixed-price, with a written scope listing the platform, B2B features and integrations before work begins. A wholesale storefront on Shopify and a custom trade portal connected to your systems are very different projects, so we quote after a free strategy call.
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Free strategy call
Tell us how trade buyers order from you today and what your pricing rules look like. We come back with a clear plan and a fixed price.
Free strategy call
We understand your buyers, pricing and systems.
A fixed-price plan
Platform, features and integrations in writing, with the price.
Built and onboarded
A store your buyers use and your team can run.
Your business, what you sell and how buyers order today are enough to start.