Data Analytics
GA4 + Meta CAPI correctly implemented. Blended ROAS dashboards that replace Monday spreadsheet exports. LTV cohort analysis that reveals which channels bring customers who come back. Attribution that reflects reality, not last-click guesswork.
Broken data is worse than no data. It makes you confident in wrong decisions.
These are the six most common measurement failures we find on every eCommerce account we audit. At least three of them are present on every platform that has not had a dedicated analytics setup.
Someone sees your Instagram Reel, searches your brand on Google, clicks a Meta retargeting ad, and buys. Your dashboard says Meta drove the sale. Your organic and brand search efforts are invisible.
Your blended ROAS is 3.1x. But TOF Reels are at 1.2x and BOF DPA is at 8.4x. Scaling the blended number means scaling the wrong campaigns.
You are missing 30–60% of your conversions in GA4 because browser tracking is blocked. Without server-side events and CAPI, your data is fiction dressed as analytics.
Your Meta Ads optimise for purchase events. You have no idea if those customers come back. A customer with Rs 4,000 AOV but 4 purchases per year is worth 4x what your dashboard suggests.
Someone on your team exports three spreadsheets, pastes them together, and emails a PDF on Monday morning. It is manual, slow, and always a week late.
Your ads dashboard shows spend. Your Shopify dashboard shows revenue. Nobody has connected them. You are flying blind on which campaigns are actually profitable after COGS and returns.
From broken tracking to a live dashboard in 2–3 weeks.
We audit first, fix the tracking layer, then build dashboards on clean data. There is no point building dashboards on incorrect events.
We start by auditing what you have - GA4 events, Pixel firing, CAPI status, Shopify integration. Most setups have 5–10 gaps that make the data unreliable.
CAPI setup, GA4 eCommerce events, Pixel Standard Events - all verified with Meta Events Manager and GA4 Debug View before we consider the job done.
Custom Looker Studio dashboard or HTML dashboard - blended ROAS, channel CAC, daily spend vs revenue, LTV cohorts. Shareable link, auto-refreshing.
Shopify order data pulled and segmented by acquisition month and channel. 30/60/90-day repeat purchase rates. Which channel brings customers who come back?
Weekly performance summary auto-generated. Monthly deep-dive on LTV trends and attribution shifts. You stop building reports and start reading them.
Tools we use. All either free or already yours.
Server-side Conversions API alongside browser pixel. Recovers 30–60% of events lost to iOS 14 and cookie blockers. Essential for any Meta Ads account spending above Rs 30K/month.
Properly configured - eCommerce events, purchase data with correct currency and value, channel groupings, and custom audience segments. Not just installed - configured to actually answer questions.
Custom dashboards pulling from GA4, Meta Ads, and Shopify simultaneously. Stakeholder-ready, auto-refreshing, shareable. Replaces the Monday morning spreadsheet export.
Order-level data extraction for LTV cohorts, repeat purchase rate, and channel attribution. Connected to your ad spend data to produce true blended ROAS by channel.
For larger data volumes - raw event data exported from GA4 into BigQuery or structured Google Sheets. Enables historical trend analysis beyond GA4 rolling windows.
For clients who need an embedded, branded analytics view - custom HTML + JS dashboards pulling from APIs. No third-party tool dependency, no monthly SaaS fee.
From broken pixel to blended ROAS dashboard.
Every engagement starts with an audit. We do not build dashboards on top of broken tracking.
GA4 + Meta Pixel + CAPI Setup
Full measurement stack implementation - GA4 property configuration, Meta Pixel with all 8 standard events, Conversions API (server-side) for iOS-14-proof tracking, and event validation. Captures what browsers block.
Blended ROAS Dashboard
Custom dashboard pulling spend from Meta Ads Manager and revenue from Shopify or your CRM - daily blended ROAS, channel-level breakdown, CPP by campaign, and CAC trends. Built in Looker Studio or a custom HTML dashboard.
Customer LTV & Cohort Analysis
Shopify order data segmented by acquisition channel and month - 30/60/90-day repeat purchase rate, LTV by cohort, and contribution margin per customer segment. Know which channel acquires your best customers, not just the most customers.
Attribution Modelling
Multi-touch attribution built on your actual order data - first-touch, last-touch, and data-driven models compared. Identify where organic, paid, and direct channels are being credited correctly, and where they are not.
eCommerce Analytics Audit
Full audit of your existing GA4, Meta Pixel, and Shopify analytics setup - duplicate events, missing events, incorrect currency, broken checkout funnel tracking, and attribution window mismatches. Delivered as a fix report.
Ongoing Analytics Retainer
Monthly analytics management - weekly performance reports, dashboard maintenance, ad hoc data pulls, and quarterly LTV updates. You get clean data and clear answers, not raw spreadsheets.
Better data leads to better decisions.
Events lost to iOS 14 / cookie blockers recovered after CAPI implementation.
Server-side events, deduplicated pixel firing and consistent UTM rules, so cost per purchase is measured against something real.
Repeat-purchase cohorts modelled from your own order history, so lifetime value sits next to acquisition cost instead of first-purchase ROAS.
Auto-refreshing dashboards replacing the weekly spreadsheet export, so the numbers are there when someone asks.
Measurement setups we have built.
Start with the audit. Build from there.
We audit your existing tracking before recommending any implementation. Most platforms need fixes before dashboards.
Tracking Setup Sprint
CAPI + GA4 + Pixel correctly implemented and verified. 1-week fixed-price engagement. The foundation everything else depends on.
Analytics + Dashboard
Tracking setup + custom Looker Studio or HTML dashboard. Blended ROAS, channel CAC, LTV cohorts. 2-week fixed-price.
Analytics Retainer
Monthly: dashboard maintenance, weekly reports, ad hoc data pulls, quarterly LTV analysis. Ongoing measurement partner.
Analytics questions we answer every week.
Free audit of your existing GA4 and Pixel setup. We tell you what is wrong before you spend a rupee.
Book Free Tracking AuditYou are making decisions on broken data. Let us fix that.
Free tracking audit. CAPI live in a week. Blended ROAS dashboard in two. Stop guessing.