01
Your logo looks different everywhere
One version on the website, another on the business card, a blurry JPEG as the WhatsApp picture and a different colour on Instagram. There was never a system, only a logo file.
FragmentedOne system
Three distinct logo concepts
Jaipur, India · Brands in India and abroad
Brand Identity:
A brand people
remember and trust.
Built as a system.
Logo design, colour palette, typography, visual system and brand guidelines from our studio in Jaipur, for startups launching and for businesses that have outgrown their first identity. Delivered in Figma, SVG, PDF and print-ready formats. We have built identities for FLIQHT, TBH Studios, GrowthSystems and Impulsebyte itself.
- 3 logo concepts on every plan
- Print and digital formats
- Full IP transfer on final payment
A logo is not a brand. A brand is a system.
Every element defined, every rule written down and every application considered, so your team, your agency and your printer all use it the same way.
3
Logo concepts
2
Revision rounds
100%
IP transferred
When you need this
Six signs your brand is working against you.
A weak brand is not only an aesthetic problem. It costs you on every channel: ads that get fewer clicks, less trust on first contact and harder sales conversations.
02
Your logo was made in a hurry years ago
It made sense at the start. Now you pitch bigger clients and run paid ads, and the logo is a clip-art icon with a generic font. The brand tells the story of where you started, not where you are.
OutgrownCurrent
03
Customers confuse you with a competitor
Same colour, a similar name, a similar look. Without a distinct identity, people cannot recall you or recommend you reliably. Standing apart is exactly the job brand design does.
Look-alikeDistinct
04
Every asset uses different fonts and colours
Poppins on social, Calibri in the deck, Roboto on the website and three different blues. Without guidelines everyone makes their own choices, none wrong and none consistent.
GuessworkClear rules
05
Competitors who look better win the click
Same audience and a similar offer, but their ad gets more clicks. A polished, consistent identity earns trust before a single word is read.
OverlookedCredible
06
You are launching something new
A new product, a pivot or a spin-off. Fixing a brand after the website, packaging and marketing are built always costs more than getting it right before any of that starts.
Retrofit laterRight from day one
What we design
Six elements of a complete identity.
Each one defined, documented and designed to work with the others. The tag on each card shows which plans include it.
Logo design
Three distinct concepts, different directions rather than three versions of one idea. Each includes a primary logo, a compact mark and a horizontal version, with two revision rounds on the chosen one.
All plans
Colour palette
Primary, secondary and neutral colours with HEX, RGB and CMYK values, contrast checked against WCAG AA, and rules for what each colour is for and which combinations work.
All plans
Typography system
One typeface for headings and one for body, with a type scale from H1 to caption, weights and line heights. Google Fonts where possible for the web, with print alternatives.
Growth and Full
Visual system and patterns
The supporting elements: icon style, illustration direction, patterns or textures where they fit, and photography direction for subject, mood and colour treatment.
Growth and Full
Brand guidelines
A PDF and Figma document covering logo spacing, minimum sizes and misuse, colour and type rules, with do and do-not examples for each, so nobody has to ask how to use the brand.
Growth and Full
Brand applications
Business card, letterhead, email signature, social profile and cover templates, and a presentation template, so your team has ready-to-use files from day one.
Full Identity
Design process
From brand brief to identity system.
The most common failure in logo design is a finished logo heading the wrong way. Discovery and moodboards come first so that does not happen.
-
01
Start
Brand discovery
A brand questionnaire and a 60-minute discovery call to set positioning, values, tone of voice and visual references. No design starts without it.
- Positioning
- Tone of voice
-
02
Before any logo
Moodboards and direction
Two or three visual directions presented as moodboards. You choose one, so finished logos never head in the wrong direction.
- 2 to 3 directions
- You pick one
-
03
Concepts
Three logo concepts
Three distinct concepts with the reasoning behind each decision. You pick one to refine, with two revision rounds before it is final.
- 3 concepts
- 2 revision rounds
-
04
Final
The identity system
Colour, type and the visual system built around the approved logo, then the guidelines written last, so they describe what was actually made.
- Guidelines last
- All files delivered
A typical Growth project, 2 to 3 weeks
Discovery
Moodboards
Logo concepts and revisions
System and guidelines
DiscoveryConceptsGuidelines
Brands we have built
Real identities from Impulsebyte clients.
Three different businesses, three different systems. Each palette and type pairing was chosen for what that brand needed to say.
Flight deck identity
FLIQHT Aviation
Aviation training institute, Jaipur
#0A1628
#C9A84C
#F5F0E8
Archivo Black and IBM Plex Mono
Studio identity
TBH Studios
Podcast and photography studio
#111111
#FCEC00
#FFFFFF
SFT Schrifted Sans and Inter
Agency identity
GrowthSystems
Performance marketing agency, Jaipur
#0D2140
#0EA47A
#F5EDE0
Manrope and Inter
Brand guidelines
The rulebook your team actually uses.
The document your team, your agency or your printer needs to use the brand correctly without asking you. Delivered as a PDF to share and as a Figma file you can keep updating.
- Logo clear space and minimum sizes
- What never to do with the logo
- Colour values and usage rules
- Typography rules and the type scale
- Visual system and photo direction
- Do and do-not examples throughout
Brand applications
The identity, on the places people meet you.
On the Full Identity plan we design the everyday touchpoints too, so the system is proven on real formats and your team has templates ready from the first day.
Need it on your website or app too? We apply the identity directly to a Shopify theme, a CodeIgniter 4 or Laravel app, WordPress or React Native. Design and development under one roof.
Already have a logo?
Refresh, or start again?
Sometimes the logo is fine and the system around it is missing. Sometimes the logo is the problem. We audit what you have and give an honest recommendation on the discovery call, before you commit to a scope.
| Brand refresh | Full rebrand | |
|---|---|---|
| When it fits | The logo still works, but colours, type and rules were never defined | The logo itself is the problem, or the business has changed |
| The logo | Kept, with the missing variants added | Three new concepts in different directions |
| Colour and type | Defined and documented around what exists | Chosen fresh for the new positioning |
| What customers notice | The same brand, finally consistent everywhere | A clear signal that something has changed |
| What you get | A system and guidelines your team can follow | A complete new identity with guidelines |
Deliverables
What you receive at the end.
Logo files, every variant
SVG, transparent PNG, PDF and EPS. Primary, compact mark and horizontal, in light and dark versions.
Colour palette document
HEX, RGB, CMYK and a Pantone reference for every colour, with usage rules.
Typography specification
Font names, weights, sizes and line heights, with Google Fonts links for the web.
Brand guidelines, PDF and Figma
Logo, colour and type rules with do and do-not examples.
Figma source file
Every artboard, component and asset, fully editable.
IP ownership
Everything is yours on final payment.
- Full intellectual property transfer on final payment
- All source files delivered, no locked formats
- No ongoing licence fees or usage restrictions
- A basic trademark and domain check before the logo is final
- We keep the right to show the work in our portfolio, nothing else
We are not IP lawyers. For the trademark registration itself we can refer you to an IP firm we work with, and we provide the files in the formats the application needs.
Client work
Identities and brand systems we have built.
Pricing
Fixed-price brand identity projects.
Deliverables and scope agreed up front, revision rounds on every plan and full IP transfer on final payment.
Logo
A professional logo and colour palette in every format.
Rs 12K to 25K
7 to 10 business days
- Brand discovery call
- Moodboard direction
- 3 logo concepts
- 2 revision rounds
- Colour palette
- All file formats
- Typography system
- Brand guidelines document
Most popular
Growth
Logo, colour, type, visual system and guidelines.
Rs 28K to 55K
2 to 3 weeks
- Brand discovery call
- Moodboard direction
- 3 logo concepts
- 2 revision rounds
- Full colour palette
- Typography system
- Visual system and patterns
- Brand guidelines PDF and Figma
Full Identity
The whole system applied to the places your brand shows up.
Rs 60K to 1.2L
3 to 5 weeks
- Everything in Growth
- 3 revision rounds
- Brand application design
- Business card and letterhead
- Social media templates
- Presentation deck template
- Email signature design
- Editable Figma asset kit
All prices exclude GST. Full IP transfer on final payment.
Not sure which plan fits your stage?
Tell us about the business. On a free discovery call we look at what you have and recommend a refresh, a logo or a full identity.
FAQ
Questions about brand identity projects.
Not sure which plan fits your stage? Tell us about your business in the form and we will advise.
A logo is one mark. A brand identity is the system around it: the colour palette, typography, visual elements, photography direction and the written rules for using them together. The logo is what people remember. The system is what makes every post, page, pack and presentation look like it comes from the same business.
Not necessarily. We can audit your existing logo and identity first to see what works, what does not, and whether a refresh or a full redesign is right. Sometimes the logo is fine and the rest of the system is missing; sometimes the logo is the problem. You get an honest recommendation on the discovery call, before committing to a scope.
The Logo plan takes 7 to 10 business days, the Growth plan 2 to 3 weeks and the Full Identity plan 3 to 5 weeks. The schedule depends on how quickly feedback comes back at the moodboard and concept stages, so we agree the review dates with you at the start.
This rarely happens when discovery is done properly, which is why the moodboard stage exists: the direction is agreed before any finished logo is shown. If none of three genuinely different concepts is right, we do an additional round at cost. In practice, clients find one concept to develop from the first three.
The Logo plan is designed for this. Rs 12K to 25K gets you a professional logo in every file format with a colour palette. The return shows in better first impressions, stronger ads and not having to redo everything once you have grown. A weak logo costs more to fix once it is everywhere than to get right once.
Yes. We apply the identity to Shopify themes, WordPress sites, CodeIgniter 4 and Laravel apps and React Native apps, so nothing is lost between the guidelines and the build. It is scoped as a separate project, at a fixed price or on time and materials depending on what needs to change.
Trademark registration is a legal process that should involve an IP lawyer. What we do: a basic trademark and domain availability check before the logo direction is final, advice on the classes to register in, and the files in the formats a trademark application needs. For the registration itself we can refer you to an IP firm we work with.
Logo files in SVG, transparent PNG, PDF and EPS, in primary, compact and horizontal versions for light and dark backgrounds. Colours come with HEX, RGB, CMYK and a Pantone reference. The guidelines come as a PDF and a Figma file, and you get the Figma source with every artboard.
Two moments need you most: the discovery call at the start and the moodboard review. After that you give feedback on the three concepts and on any revisions. Each round of feedback should be consolidated into one set of comments, so if several people are involved, please gather their views before sending them to us.
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Start a brand project
A brand that works for you, not against you.
Tell us about the business and where the brand is today. We reply within 2 hours with the next step.
Free discovery call
Positioning, audience and an honest view of what you have today.
Fixed price in writing
The plan, the deliverables and the review dates agreed up front.
Concepts, system, files
Three concepts, the identity system, guidelines and every file, all yours.
Start your brand project
What you do, who you serve and what you have today, logo or not, is enough to start.