01
Topics picked at random
Posts written on whatever felt relevant that week, with no keyword research behind them, competing for searches nobody makes.
GuessworkSearch demand
Search-led content
Jaipur, India · Brands in India and abroad
Content Marketing:
Content that
compounds.
Not just publishes.
Content marketing from Jaipur built on what your buyers already search for: blog posts, guides, pillar pages and category copy, each mapped to a keyword and an intent. Unlike ads, a page that ranks keeps working after the campaign ends, and we plan it that way from day one.
- Intent research before any writing
- AI-assisted, always human-edited
- Tracked every month
Content planned from search data, written by people.
Topics come from real search demand, briefs from the pages that already rank, and every draft is edited by a person before it goes live.
4 to 6
Pieces a month
3 to 6 mo
Planned ahead
1x
Report a month
Why blogs stall
A blog that publishes, but never ranks or sells.
Most content programmes fail for the same few reasons. None of them is a shortage of words.
02
Publishing stops after three posts
A burst of effort, then months of silence. SEO content needs a steady cadence before it starts to compound.
BurstsSteady cadence
03
Raw AI output, unedited
Generic AI text with no fact-checking, no brand voice and no real expertise reads like thousands of other posts.
GenericEdited and expert
04
No link to the sales funnel
Traffic arrives and leaves, because nothing guides the reader from a question to an enquiry or a purchase.
Traffic onlyEnquiries
05
No idea what is working
No tracking per piece, so decisions are made on gut feel instead of what actually brings traffic and leads.
Gut feelPer-piece data
06
Pages that stand alone
Posts published as isolated pages with no internal links, missing the authority a connected content hub builds.
Orphan postsLinked hub
What we deliver
Six parts of a content programme that ranks.
Strategy, writing and measurement in one place, so the plan, the page and the report all point at the same goals.
Keyword and intent research
Topics mapped to real search volume and buyer intent, at every stage of the decision, not guessed.
Before any writing
Content calendar and strategy
A 3 to 6 month plan: topic clusters, publishing cadence and internal linking decided up front, not week to week.
Planned ahead
SEO-optimised writing
AI-assisted drafting for speed, human editing for accuracy and voice, with proper headings, internal links and on-page SEO.
Human-edited
Category and pillar pages
In-depth pillar content for your key topics, supported by cluster articles that link back to it.
Topical authority
Content refresh
Existing content that underperforms, updated and re-optimised. Often quicker to pay off than writing from scratch.
Use what you have
Performance reporting
Organic traffic, ranking positions and conversions per piece, every month, so the next plan follows the data.
Monthly
Topic clusters
One pillar. Many answers. All linked.
A pillar page covers a topic in depth. Cluster articles answer the specific questions around it and link back. The structure shows search engines that your site covers the subject properly, and it moves readers towards the page that sells.
Content for every stage
From the first question to the enquiry.
Each search has an intent behind it. We match the format to the stage, so the reader gets the page they wanted and a clear next step.
Awareness content
The reader has a problem or a question and is learning. They are not ready to buy, but they will remember who helped.
Goal: reach and trust
Formats
- Guides and how-tos
- Explainers
- Checklists
- Glossary pages
Example titles
- How to choose a Shopify agency
- What is a WhatsApp Business API?
Consideration content
The reader knows the options and is comparing them. Honest comparisons and detailed answers win here.
Goal: shortlist
Formats
- Comparisons
- Alternatives pages
- Detailed how-to guides
- Case studies
Example titles
- Shopify vs WooCommerce comparison
- WhatsApp API setup guide
Decision content
The reader is ready to act. Clear service and category pages, pricing answers and FAQs remove the last doubts.
Goal: enquiry or sale
Formats
- Service pages
- Category pages
- Pricing questions
- FAQ content
Example titles
- Shopify development cost in India
- Category copy for a collection page
How we write
AI for speed. People for the rest.
AI helps with research and first drafts. Every piece is then edited by a person for accuracy, brand voice and real expertise. Raw AI output is never published: readers can tell, and so can search engines.
Industries we have written for
eCommerce
SaaS
Healthcare
B2B
For technical or regulated topics, we work with your subject experts so the facts are right as well as the structure.
-
Intent research
The keyword, the intent behind it and the pages that rank for it now.
Research
-
Brief
Angle, outline, questions to answer, internal links and the call to action.
Plan
-
AI-assisted draft
A first draft and research notes, produced quickly from the brief.
Draft
-
Human edit
Facts checked, brand voice applied, expertise added, anything generic cut.
Edit
-
On-page SEO
Headings, title and meta, internal links, image alt text and schema where it fits.
Optimise
-
Publish and track
Formatted and published on retainer, or delivered ready to upload, then tracked.
Ship
Content refresh
Your old posts are an asset.
A post that ranked on page two, or slipped after a year, already has a URL, some links and some history. Updating it is often quicker to pay off than writing something new. A refresh project takes 2 to 3 weeks.
- Outdated facts and dates
- Intent that has shifted
- Sections the top results cover
- Titles and meta for clicks
- Internal links to and from it
- Schema where it fits
Tools and platforms
Research tools in. Your CMS out.
Research and measurement with the same tools our SEO team uses, and publishing straight into the platform your site runs on.
Ahrefs
Keyword research, competitor content and gaps.
Surfer SEO
Briefs built from the pages that already rank.
Google Search Console
Queries, clicks and positions per page.
GA4
Engagement and conversions from organic visits.
Screaming Frog
Content audits: thin, duplicate and orphan pages.
WordPress
Published with Yoast or Rank Math set up properly.
Shopify
Blog posts, collection copy and page content.
Laravel
Content in custom sites with editable meta.
How we work
Plan the quarter. Publish every week.
Content usually takes 3 to 6 months to rank meaningfully, then keeps building. We say so up front and plan the first months in detail.
-
01
Weeks 1 to 2
Research and strategy
Keyword and intent research, a content audit of what you have, topic clusters and a 3 to 6 month calendar.
- Keyword map
- Calendar agreed
-
02
Month 1
Pillars first
Pillar pages for your most important topics, written, edited and published with internal links planned.
- Pillar pages
- Linking plan
-
03
Every month
Clusters and refreshes
4 to 6 pieces a month on retainer: cluster articles, comparisons and refreshes of posts close to page one.
- Human-edited
- Published for you
-
04
Every month
Report and adjust
Traffic, positions and conversions per piece, and a next month planned from what is working.
- Per-piece data
- Plan adjusted
A typical first quarter
Research and calendar
Pillars and first clusters
Clusters, refreshes, reporting
Weeks 1 to 2Month 1 to 3Month 3 and on
Monthly report
Know which pieces earn their keep.
Every piece is tracked on its own, from your Search Console and GA4. You see what brings traffic, what brings leads and what needs a refresh, and the next month is planned from that.
- Organic traffic per piece
- Ranking positions for target keywords
- Conversions from content in GA4
- Pieces published this month
- Refresh candidates
- What is planned next
Client work
Content and SEO on real sites.
Shopify 2.0
Theme Conversion
Wishlist
Urbaneigh
A full legacy-to-Shopify-2.0 theme conversion with native wishlist, size guide charts, and a complete SEO schema suite.
Read the case study90+
PageSpeed Score
52 to 93
Live
Wishlist
None to Live
Reduced
Size Returns
High to Low
Pricing
Strategy, a retainer, or a refresh.
Write in-house from our plan, let us run the whole programme, or start by fixing the content you already have.
Content Strategy Only
For teams who want to write in-house.
₹15,000 to ₹30,000
One-time
- Keyword and intent research
- Content calendar
- Topic cluster mapping
- Internal linking plan
- Writing and editing
- Publishing
Most common
Strategy + Writing Retainer
A complete done-for-you content programme.
₹18,000 to ₹40,000 /month
4 to 6 pieces a month
- Ongoing strategy
- Writing and human editing
- Publishing: formatting, internal links, meta tags
- Monthly performance report
Content Refresh Project
Re-optimise the content you already have.
₹8,000 to ₹25,000
2 to 3 weeks
- Audit of existing content
- Underperforming pages re-optimised
- Search intent checked again
All prices exclude GST.
Not sure where to start?
Ask for the free content audit and keyword opportunity report. You see what is worth writing, and what is worth refreshing, before you commit.
FAQ
Content marketing, answered.
If your question is not here, put it in the form and you will get a straight answer.
We use AI to speed up research and first drafts. Every piece is then edited by a person for accuracy, brand voice and real expertise before it is published. We never publish raw, unedited AI output, because readers and search engines can both tell the difference, and generic content does not rank for long.
Content usually takes 3 to 6 months to start ranking meaningfully, and keeps building after that. It is a longer-term investment than paid ads, and we are upfront about that timeline. Refreshing existing posts that already sit close to page one is often the quickest early win.
We have written for eCommerce, SaaS, healthcare and B2B businesses. For deeply technical or regulated topics, we work closely with your subject experts, so the content is accurate as well as well structured for search.
On a retainer we handle publishing in full: formatting, internal links and meta tags. On a content-only engagement we deliver publish-ready files for your team to upload. Either way, every piece comes with its target keyword, title and meta description.
A topic cluster is a pillar page that covers a subject in depth, surrounded by shorter articles that answer the specific questions around it, all linked together. The structure helps search engines see that your site covers the topic thoroughly, and it moves readers from questions towards the page that sells.
Our writing retainer covers 4 to 6 pieces a month, which is enough for a steady cadence in most markets. The right number depends on how competitive your topics are and how much content you already have. The strategy phase tells you which gaps to close first.
Yes. Every piece is edited for your brand voice, not only for grammar. Tell us how you talk to customers, the words you use and avoid, and examples you like, and editors work from that. Your feedback on the first pieces shapes the rest, so the voice settles quickly.
A one-time content strategy is ₹15,000 to ₹30,000. The strategy and writing retainer is ₹18,000 to ₹40,000 a month for 4 to 6 pieces. A content refresh project is ₹8,000 to ₹25,000 and takes 2 to 3 weeks. All prices exclude GST.
You do. Every article, page and brief we write for you is yours to keep and publish, during the engagement and after it. Your Search Console and GA4 stay in your name, with us added as users for reporting.
They do different jobs. Ads bring traffic while the budget runs. Content that ranks keeps bringing visits without paying for each click. Most brands do best with both: ads for demand right now, content for traffic and trust that build over time.
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Free content audit
Build content that keeps working.
Send your site address. We reply with a free content audit and a keyword opportunity report, with no obligation.
Free content audit
What you have, what ranks, and what is close to page one.
Keyword opportunity report
The topics worth writing, mapped to intent and to your pages.
A plan with a fixed fee
Strategy, retainer or refresh, scoped in writing.
Request your free content audit
Your website and the topics you want to be known for are enough to start.