Impulsebyte builds Shopify stores, brand identity and performance marketing for fashion and D2C labels in Jaipur and across India, from a single founder-led ethnic wear brand to multi-category apparel businesses. Size guides, fabric zoom, colour variants and the returns policy all decide whether a product page sells.
The store, the brand and the growth engine, from one team.
We fix the product page first, then add paid social and influencer acquisition, then the email and loyalty systems that bring customers back at full price.
Where fashion and D2C brands struggle online
Most of them do not show up as an error. They show up as returns, abandoned carts and followers who never buy.
No size guide, no fit guidance and no clear measurements. Customers guess, order the wrong size and send it back. Fashion has the highest return rate of any eCommerce category, and much of it is preventable.
What we build: Size guide and fit predictor
Flat product shots with no context, no zoom and no fabric close-up. Customers cannot feel the fabric, so the photography has to do that job.
What we build: Fabric zoom gallery
Twelve colours and six sizes make 72 variants, and the default picker turns into a dropdown wall. Customers give up before they find what they want.
What we build: Swatch and size picker
Running a sale every week trains customers to wait for the next one instead of buying at full price, which erodes margin and brand positioning over time.
What we build: Brand and trust signals
No post-purchase email flow, no loyalty mechanism and no reason to come back. First-time buyers never become repeat customers.
What we build: Klaviyo lifecycle flows
High engagement, but the link-in-bio store loses shoppers before checkout. The gap between social reach and Shopify conversion is common, and fixable.
What we build: Mobile-first store and funnel
What we build
Six services fashion labels hire us for. Most brands start with the store and add the rest as they grow.
Mobile-first Shopify themes with fabric-zoom PDPs, smart variant pickers and size guide modals, built to reduce size-related returns and improve conversion.
About our Shopify developmentLogo, brand guidelines, packaging design and lookbook photography direction that give a D2C label the visual consistency larger competitors have.
About our brand identity workPerformance campaigns tracked to ROAS, not reach: retargeting for browse abandoners, lookalike audiences from your best customers and UGC-style creative testing.
About our Meta ads managementKlaviyo flows for order confirmation, review requests, replenishment reminders and loyalty, turning one-time buyers into repeat customers.
About our email marketingCollection page optimisation, structured data for products and content targeting the high-intent fashion searches specific to your category.
About our eCommerce SEOShort-form product and lifestyle video for Instagram Reels and TikTok, the formats driving discovery for fashion brands.
About our motion and video workProduct pages that sell
A theme default that lists every colour and size combination in one dropdown works for five variants, not for 72. We rebuild the product page so the variant picker, fabric zoom gallery, size guide and reviews sit above the fold, with the buy box reachable without a scroll on mobile.
Default dropdown
Indigo / XS
Indigo / S
Indigo / M
Indigo / L
Indigo / XL
Indigo / XXL
Maroon / XS
Maroon / S
Maroon / M
and 63 more
Swatch picker
Colour
Size
Size guide
Add to bagSimplified illustration of the two pickers.
Size and fit
A large share of fashion returns come from sizing uncertainty. We answer the fit question before the shopper has to guess, with four things on every PDP.
A size guide modal with measurements for each garment, not one generic chart for the whole store. Shoppers compare against a piece they already own.
Where there is enough size and return data to support it, a fit predictor recommends a size. Where there is not, clear fit notes do the job instead.
Photo reviews show how a garment looks on bodies like the shopper, and a review request flow collects them after delivery.
Fabric, weave and garment care information directly on the PDP, so the shopper knows what arrives and how to look after it.
Photography direction
We build the store, the brand and the marketing. For the shoot itself you work with a photographer you choose, or one from our network, and we give them a shot list built to convert.
A close-up that shows the weave, print and finish.
How the garment falls, with the model size stated.
The full garment and its shape, with nothing hidden.
Buttons, embroidery, seams and the label.
Pattern placeholders, not product photos.
Repeat purchase and loyalty
First-time buyers stay one-time buyers when nothing brings them back. We write and ship Klaviyo lifecycle flows, so repeat buying stops depending on manual campaign sends and blended acquisition cost comes down over time.
Klaviyo
WhatsApp
Shopify
Google Analytics
Introduces the brand to a new subscriber before the first order.
Reminds a shopper of the product they looked at and left.
Brings the shopper back to a cart they did not finish.
Confirms the order and sets expectations for delivery.
Asks for a photo review once the order has arrived.
A reminder when it is time to reorder an essential.
Rewards for customers who keep coming back.
Styling and care content that keeps the brand in mind.
Brand and pricing power
A brand that looks consistent and earns trust can sell at full price. Constant discounts do the opposite.
Identity
Logo and colours change with every campaign
Logo, brand guidelines and packaging applied everywhere
Lookbook
Flat product shots only
Lookbook photography direction with a consistent style
Trust
Returns policy buried in the footer
Photo reviews and a clear returns policy on the PDP
Checkout
Discount codes as the main incentive
Prepaid incentives and a checkout that feels safe
Repeat buying
The next sale brings customers back
Lifecycle flows and loyalty bring them back
Wholesale and B2B fashion
We have built wholesale portals for fashion wholesalers alongside their D2C retail stores, including for Keeyara Wholesale. Trade buyers get their own prices and ordering tools, and retail shoppers never see them.
Tiered pricing
Prices that change with the buyer or the order size.
Minimum order logic
Minimum order rules enforced before checkout, not by email.
Bulk order forms
Many styles and sizes ordered from one screen.
Next to your D2C store
Retail and wholesale run without getting in each other’s way.
Our approach
We do not send paid traffic to a product page that still loses customers at the size guide or the variant picker. We fix the PDP first, then add acquisition, then build the systems that bring customers back.
Stage 1
Mobile-first Shopify theme, size guide modals, fabric-zoom galleries and a variant picker that still works past 50 SKUs. The product page earns the sale before ad spend starts.
Stage 2
Fit guidance, photo reviews, a clear returns policy and prepaid incentives, to get more revenue from the traffic you already have.
Stage 3
Meta and Instagram funnels built on UGC-style creative, browse-abandoner retargeting and lookalikes from your best customers, tracked to ROAS.
Stage 4
Klaviyo post-purchase flows, replenishment reminders and loyalty mechanics that turn one-time buyers into repeat customers.
Tech stack
Shopify 2.0
Shopify Liquid
Vanilla JS
Tailwind CSS
Figma
PHP
Laravel
MySQL
Git
Meta Ads Manager
Instagram
TikTok Shop
Klaviyo
WhatsApp Business API
Razorpay
Google Analytics 4
Who we work with
From founder-led ethnic wear labels to wholesalers selling to retailers.
Client work
A custom WordPress catalogue with Shopify-style URLs, live AJAX product search, WhatsApp enquiry buttons, and a full SEO module.
Read the case studyAutomated
WhatsApp Enquiries
Manual to Automated
Real-time
Search Findability
None to Instant
Improved
Google Indexing
Not indexed to Indexed
FAQ
If your question is not here, ask us in the form below and you will get a straight answer.
We handle the website, brand identity and marketing. For photography, you work with a photographer you choose, or we recommend one from our network, and we advise on a shot list that converts: fabric texture, fit on model, flat lay and detail shots. The store is then built around those images, with a zoom gallery on every product page.
Yes. A large share of fashion returns come from sizing uncertainty. We build size guide modals with measurement charts for each garment, fit predictors where the data allows, photo reviews and clear garment care information directly on the product page, so shoppers choose the right size the first time.
We work with brands from single-founder operations to multi-category labels. Shopify store builds start from Rs 35,000, and you can see the full ranges on our pricing page. Many brands start with the store and product pages, then add ads and email flows once the foundation converts.
Yes. We have built wholesale portals with tiered pricing, minimum order logic and bulk order forms for fashion wholesalers, alongside their D2C retail stores. Trade buyers get their own prices and ordering tools while retail shoppers see the normal store.
We replace the default dropdown with colour swatches and size buttons, so a product with 72 variants is still easy to shop. The variant picker, fabric zoom gallery, size guide and reviews are placed above the fold, and the buy box stays reachable on mobile without scrolling.
Fashion and D2C stores are built on Shopify 2.0 with custom Liquid, vanilla JavaScript and Tailwind CSS, designed in Figma first. Where a brand needs something custom, such as a wholesale system, we can build on PHP and Laravel with MySQL.
Yes. We run performance campaigns tracked to ROAS in GA4, not reach: retargeting for browse abandoners, lookalike audiences built from your best customers and UGC-style creative testing. We fix the product page before scaling spend, so paid traffic lands on a page that converts.
Yes. We write and ship Klaviyo flows for welcome, browse abandon, cart abandon, order confirmation, review requests, replenishment reminders and loyalty. Repeat buying then runs automatically instead of depending on manual campaign sends.
Yes. We make short-form product and lifestyle video for Instagram Reels and TikTok, the formats that drive discovery for fashion brands. The same content can be used in ads and on product pages, so one shoot does several jobs.
Book a free 30-minute consultation. Tell us about your label, your store and where it loses customers. We come back with what we would fix first, a written scope and a quote, with no commitment.
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Let's talk fashion
Tell us about your label and where the store loses customers. We reply with what we would fix first and a written quote.
Free 30-minute consultation
We look at your store and your goals, with no commitment.
A written scope and quote
What we would fix first, how long it takes and what it costs.
Foundation first
Product pages before ad spend, then growth.
Your brand, your store link if you have one and what you want to change are enough to start.
Instagram to checkout
Followers are not sales. Close the gap.
Fashion is discovered in Reels and on Instagram, then bought on a phone. We make the content that gets the tap, the ads that bring the shopper back, and the mobile store that does not lose them on the way to checkout.
Reels and UGC-style creative
Short-form product and lifestyle video, made for discovery.
Meta and Instagram campaigns
Retargeting for browse abandoners and lookalikes from your best customers.
A store that holds the tap
Mobile-first PDPs with the buy box in reach, no lost shoppers at the size guide.
Tracked to purchases
Campaigns measured in GA4 against ROAS, not reach.
Illustration: a Reel at 9:16 and the product page it opens.