Case study Fashion & Apparel Shopify 2025

Indolady Ethnic Wear Shopify Store

Shopify store for a Jaipur womenswear brand, with a mega menu, offcanvas wishlist and search, quick add with inline size variants, and a shoppable video section.

Indolady - Ethnic Wear Shopify Store

Overview

About the project

Indolady sells women's Indian ethnic and fusion wear direct to consumer: suit sets, co-ord and kurta sets, dresses and gowns, kurtis, tops and tunics, and a maternity line, in cotton, cotton flex, slub, rayon, Chikankari, Kantha and Ajrakh, in sizes from XS through 6XL. The storefront is heavily merchandised: a Shop By Collection mega menu with thumbnails, offcanvas panels for cart, search, wishlist and recently viewed, quick add-to-cart with inline size variants and per-variant sold-out states, a star-rating review app on product cards, a shoppable video reel section, and quantity-break promotions in the announcement bar. Returns run through a third-party returns portal.

Our approach

What we built

Mega menu across the catalogue

Ethnic wear spans many garment types, so the nav opens into a full category map rather than a long dropdown list.

Quick add with size variants

Size is selectable from the product tile, so a shopper adds to cart from the listing without a round trip to the product page.

Offcanvas wishlist and search

Wishlist and search both slide in over the page, keeping the shopper where they were in the grid.

Tech stack

What we built it with

Shopify
Liquid
JavaScript

More work

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