Shop by occasion and size
Footwear is bought for a purpose, so the entry points are occasion and size rather than product type alone.
Case study
Fashion & Apparel
Shopify
Shopify
Frank Romello Men's Footwear Store
Shopify store for a men's footwear brand, with shop-by-occasion and shop-by-size navigation, faceted collection filtering and a cart drawer carrying coupons and a shipping estimator.
Overview
About the project
Frank Romello sells men's footwear across Chelsea boots, loafers, casuals and formals. Navigation is built around how the customer actually shops: Shop By Occasion (casual, partywear, formal, semi casual) and Shop By Size (40 to 44), both backed by faceted collection filtering on occasion metafield, size and price range. The cart drawer goes further than a standard one, carrying an order note, a discount code field, a you-may-also-like upsell and an in-drawer shipping estimator. The store also runs a blog, a country and currency selector, customer accounts, and order tracking through Shiprocket.
Our approach
What we built
Faceted collection filtering
Size, colour and price filters applied in place on the collection grid.
Cart drawer with coupons and shipping estimate
Coupon entry and a shipping estimator inside the slide-in cart, so cost is settled before checkout.
Tech stack
What we built it with
Shopify
Liquid
JavaScript
More work
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