A mark that works
at 16px and
16 feet.
Custom logo design - primary mark, submark, favicon, and a usage system that holds up across a website favicon, a packaging label, and a storefront sign. Not just a pretty file - a working brand asset with clear rules for how and where to use it.
A logo that looks fine on one screen and breaks everywhere else.
A detailed wordmark that looks great on a homepage becomes an unreadable smudge at 16x16px in a browser tab - the single most common logo failure.
Only a low-res PNG exists. Printing on a banner or packaging means the logo comes out pixelated, or a designer has to recreate it from scratch.
The logo only works on a white background. Placed on a dark hero section or a black packaging box, it disappears or looks wrong.
A generic template-style mark that wasn't checked against the competitive landscape - customers confuse it with another brand in the category.
Without clear spacing and colour rules, every team member and vendor uses the logo slightly differently - stretched, recoloured, or crowded.
A horizontal wordmark doesn't fit an Instagram profile photo or WhatsApp Business icon - cropped awkwardly because no square submark exists.
A complete, working logo system.
Primary Logo Mark
The main wordmark or combination mark for your brand - the version used on your website header, main signage, and primary marketing materials.
Submark & Icon
A simplified square or icon-only version for social profile photos, app icons, and any space too small for the full primary mark.
Favicon Testing
Every mark tested for legibility at 16x16px before finalising - if it doesn't read clearly as a browser tab icon, it gets simplified until it does.
Light & Dark Versions
Full-colour, single-colour, and reversed (white) versions delivered - so the logo works on any background you'll actually use it on.
All File Formats
Vector source (AI, EPS, SVG) plus raster exports (PNG, JPG) at multiple resolutions - everything a designer, printer, or developer will ever ask for.
Usage Guidelines
Clear rules for minimum size, clear space, colour combinations, and misuse examples - so anyone using the logo does it correctly.
Logos and brand marks we've designed.
From brief to final files.
Positioning, target audience, and competitive landscape review - so the mark is differentiated, not just decorative.
Three distinct directions presented, not endless minor variations of one idea. You pick the direction that fits, then we refine.
The chosen direction refined through 2 revision rounds, tested at favicon size and on dark backgrounds throughout.
Complete file package - all formats, all versions, usage guidelines - delivered with full IP transfer to you.
Fixed-price logo packages.
Primary mark and submark, 3 concepts, 2 revision rounds, full file package.
Full logo system plus colour palette, typography selection, and a one-page usage guide.
Complete brand identity system - see our Brand Identity page for full scope.
Excl. GST. Get a scoped quote.
Logo design questions.
Get a logo that works everywhere you need it.
Fixed-price. 3 concepts. Full file package. You own it, always.