Ads that sell.
Not just ads
that get seen.
Meta Ads management across Facebook, Instagram and WhatsApp for D2C brands, eCommerce stores, service businesses and lead-gen companies in India. Campaign structure, audience strategy, creative direction, Pixel and Conversions API setup, and ROAS-focused scaling, managed by people who measure outcomes rather than impressions.
The largest paid social platform, run properly.
Meta Ads, formerly Facebook Ads, places paid advertising across Facebook, Instagram, Messenger and WhatsApp from a single Ads Manager account. What sets it apart is not just the audience size. It is the targeting precision: demographics, interests, behaviours, Lookalikes built from your own purchase data, and Custom Audiences from your CRM or Pixel.
It is the single most useful acquisition channel for D2C eCommerce brands, local services, lead generation businesses and app installs, when it is managed by someone who knows the platform. Most accounts waste budget on loose targeting, weak creative and a broken funnel structure. Those are the three things we fix first.
Strongest for older demographics, B2B, lead generation, local businesses and event promotion. Usually the cheapest CPM of the Meta family.
Strongest for fashion, beauty and lifestyle D2C. Reels placements tend to deliver the best engagement and the lowest CPM for younger audiences.
Click-to-WhatsApp ads open a chat instead of a landing page. Best for high-ticket products and service enquiries in India, where personal selling converts better than checkout.
All three run under one strategy, so the right message reaches people on the platform where they will act on it.
Six reasons your Facebook and Instagram ads are not delivering ROAS.
Most Meta ad accounts underperform for reasons that have nothing to do with budget size: bad account structure, creative that does not stop the scroll, broken tracking, or landing pages that undo what the ad sold.
Multiple campaigns chasing the same audience and cannibalising each other, or one broad campaign with no separation between cold, warm and hot. Meta needs a clean TOF, MOF, BOF structure to spend efficiently. Without it you pay to reach the same person again and again.
A product photo on a white background with "Shop Now" is a placeholder, not a creative. In the Instagram feed you are competing with Reels, memes and friends' photos. The opening seconds decide whether an ad is clicked or ignored, and most branded creative is designed rather than tested.
The Pixel fires on every page but only records PageView. With no AddToCart, InitiateCheckout or Purchase events, Meta has nothing to optimise towards except people who browse. The algorithm is only as good as the signal you hand it.
Interest stacking on a small budget aimed at an audience the size of a country, or a Lookalike seeded from too few customers to mean anything. For Indian D2C on Meta, a well-seeded Lookalike built from purchase events with value-based optimisation is the reliable starting point.
The ad shows one specific product at one specific price. The landing page is the homepage. The customer arrives and cannot find what they clicked on. Ad-to-landing-page message match is one of the most common conversion killers, and one of the easiest things to fix once you know to look.
A creative that worked at a small daily budget gets pushed hard, frequency climbs, and the same people see the same ad repeatedly. Click-through drops, CPM rises and ROAS collapses. Scaling Meta spend requires new creative to match, not just a higher budget cap.
Conversion campaigns with nothing feeding the top of the funnel. Retargeting pools drain within weeks, ROAS drops, and the conclusion is "Meta Ads do not work". They do. The funnel underneath them was never built. This is the first thing we fix on every new account.
Full-funnel Meta Ads, creative to conversion.
Strategy, creative, audience, testing, scaling and reporting. Nine things we run every month so the account keeps improving rather than drifting.
Campaign Structure & Setup
Clean TOF/MOF/BOF architecture from scratch. Objective selection, ad set segmentation, bid strategy and budget allocation. Cold audiences from interest clusters and value-based Lookalikes, warm audiences from site visitors and video viewers, retargeting for cart and checkout abandonment. Prospecting and retention kept in separate campaigns so budget does not cannibalise across funnels.
Ad Creative & Direction
We write the brief for every ad: hook, offer, social proof, call to action and format. Static, carousel, Reel, story and UGC-style. For clients with their own team or videographer we direct the shoot. For clients without, our motion and graphic design team produces it. Several creative variants tested per audience, with data rather than opinion deciding the winner.
Audience Research & Targeting
Layered audience strategy: cold prospecting from interest, behaviour and broad AI targeting; warm retargeting from Pixel events, video viewers and page engagers; hot converters from customer lists and Lookalikes. Ideal Customer Profile mapped first, Lookalike tiers built from purchase events, and Advantage+ audience optimisation tested against manual targeting.
Pixel Setup & Conversions API
Meta Pixel implementation with all standard and custom events: ViewContent, AddToCart, InitiateCheckout and Purchase with order value. Conversions API for server-side event matching, which recovers signal lost to iOS privacy changes and ad blockers. For Shopify stores, the native Meta channel app is configured and validated in Events Manager.
Retargeting & Dynamic Product Ads
Catalogue upload and Dynamic Product Ads that show back the exact products someone viewed. Abandoned cart sequences, visitor sequences segmented by engagement depth, post-purchase cross-sell and repurchase campaigns for consumables, customer list uploads for lifetime value targeting, and exclusion audiences so recent buyers stop seeing acquisition ads.
A/B Testing & Creative Iteration
Systematic weekly testing of hooks, visuals, calls to action, formats and copy angles. Winning creatives get budget, losing creatives get cut, and fatiguing creatives get replaced before frequency damages performance. This is the only mechanism that lets an account scale profitably over time rather than plateau.
Click-to-WhatsApp Campaigns
Facebook and Instagram ads that drop users straight into a WhatsApp conversation instead of a landing page. Pre-filled message templates, lead qualification flows and handover to your sales team. Best suited to high-ticket D2C, real estate, travel and service businesses where a conversation closes better than a checkout.
Lead Generation Campaigns
Meta Lead Ads and landing-page lead generation for service businesses, real estate, education and B2B. Instant forms with autofill, CRM, Zapier or webhook sync so leads land where your team already works, and cost-per-lead optimisation with qualification questions that filter out noise before it reaches sales.
Ad Account Audit & Rescue
If an existing account is spending without returning, we audit it end to end: Pixel health, audience overlap, creative fatigue, funnel gaps and attribution setup. You get a written report of what is costing you ROAS and what we would change, delivered within 48 hours and with no obligation to hire us afterwards.
Three layers, built to feed each other.
Most accounts run one layer. We run three, structured so the spend compounds instead of cannibalising itself.
Reach cold audiences who have never heard of you. The goal is cheap reach and a growing pool of engaged people for the later stages to retarget.
Re-engage warm audiences: people who watched your video, visited the site, or engaged with the page. The goal is moving them from aware to actively considering.
Convert the hottest prospects: add-to-cart, checkout and cart abandoners. These campaigns return the most per rupee, which is exactly why they need the layers above to keep refilling them.
Structure first. Creative second. Scale when it works.
An existing account is audited for structure, tracking and wasted spend. A new one gets Pixel and Conversions API installed with events verified in Events Manager, Business Manager structure set up correctly, and the catalogue uploaded if you sell products. Baseline cost per order is established from historic data rather than assumed.
TOF, MOF and BOF campaigns structured and the audience strategy built. Creative briefs written for the first test batch across several angles: problem-led, social proof, offer-led and product showcase. Static, carousel and at least two video or Reels formats, produced by your team under our direction or by our design team.
Campaigns go live across the full funnel with test budgets. We let the algorithm gather enough conversion data to leave the learning phase before making optimisation decisions. Daily monitoring, no knee-jerk changes, and losing creatives cut once there is enough evidence to cut them.
Weekly creative iterations, audience expansion and controlled budget scaling on the winners: increments with an observation window before the next increase, never doubling overnight. Seasonal plans drafted well before Navratri, Diwali and wedding season, so peak spend is planned rather than reactive.
What you get every month
Without having to ask for it.
Meta ad campaigns we have run for real brands.
The metrics we report, and the ones we ignore.
We report on metrics that connect to revenue. Reach, impressions and likes are not performance indicators and we do not present them as if they were.
Why brands hand us their ad budget.
ROAS-first, not reach-first
We do not report impressions or reach as achievements. Every metric we track connects to revenue. If an ad set is not driving purchases or qualified leads, it gets cut, however good it looks on a vanity dashboard.
We produce the creative too
Most agencies run your ads but ask you to supply the creative. We brief and produce static ads, carousels, Reels-style video and UGC content in house, so campaigns never stall waiting on a creative bottleneck.
Full funnel or nothing
We will not take on an account and run a single conversion campaign. Full-funnel structure is the only way to build a paid acquisition channel that lasts, and short-term hacks are not what we sell.
Your ad account stays yours
We work inside your Business Manager, not ours. Every campaign, audience, creative and piece of Pixel data stays in your account. If you ever leave, you keep all of it. No lock-in, no data held hostage.
eCommerce and dev team in the same building
Unlike a standalone ads agency, we also build Shopify stores and web apps. If your landing page is what is killing conversion rate, our dev team can fix it without a separate brief, contract or waiting period.
Built for post-iOS 14 tracking
Conversions API, server-side event matching and a stated attribution model, so the numbers you make decisions on are the numbers we can defend. We explain where Meta and GA4 disagree rather than quietly picking the flattering one.
Management fee, not a percentage of spend.
A flat monthly fee, so we are never incentivised to inflate your budget. Ad spend goes directly to Meta from your own account.
All prices exclusive of GST. Ad spend is not included in the management fee: it is billed directly from your own Meta ad account, and we never hold your budget. Plans assume a three-month minimum, because anything shorter does not give the account time to produce a reliable answer. Get a free account audit first.
Different verticals need different funnels.
Creative angle, audience strategy and funnel structure all change by category. These are the ones we work in most.
Questions about Facebook and Instagram ads.
Want us to review your existing account before you commit to anything?
Request a Free AuditROAS-focused Meta ads management. Flat fee, no percentage of spend.
Share ad account access and we will review every campaign, audience, creative and tracking event, then tell you exactly what is costing you ROAS and how we would fix it. Delivered within 48 hours, no obligation.