A full Shopify 2.0 theme rebuild that increased conversion rate by 38% and boosted PageSpeed from 44 to 96.
Overview
Pro Ase Sports is a Delhi-based sports equipment and apparel brand selling premium gear for cricket, football, badminton, and athletics across India. They had been running on an outdated Shopify theme for 3 years — one that was not responsive on mobile, loaded in nearly 5 seconds, and had a product page that buried variant selection under confusing UI. Their conversion rate had stagnated at 0.6% despite 18,000 monthly sessions. We delivered a complete Shopify 2.0 theme rebuild in 6 weeks — with custom Liquid and JS for variant image filtering, a prepaid discount widget on the PDP, a sticky mobile CTA bar, a full-width mega menu, and an A+ content section. Zero paid Shopify apps installed.
The challenge
The old theme loaded 2.8MB of unminified JS on every page — mobile users (72% of traffic) were bouncing before the page rendered. Selecting a colour variant did not update product images. There was no sticky Add to Cart on mobile, no mega menu for 400+ SKUs across 12 sport categories, and the 8% prepaid discount was buried in a tiny text note almost nobody saw.
Our approach
We took a performance-first approach — no third-party apps, no jQuery plugins. Every feature was built in native Liquid and vanilla JS. Variant image filtering was rewritten from scratch. A prepaid discount PDP widget dynamically updated the displayed price and auto-applied a discount code on Add to Cart. A sticky mobile CTA bar was visible at all scroll positions. A full-width click-based mega menu organised all 12 sport categories with featured images.
Website and product
Results
+38%
Conversion Rate
0.60%0.83%
+118%
PageSpeed Score
4496
-63%
Page Load Time
4.9s1.8s
In the client's words
We had been running on the same theme for three years and honestly did not realise how much money we were losing. The prepaid widget alone changed how our customers pay. Conversion rate up 38% and load time under 2 seconds.
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