Collection storytelling
The Light, The Dark and the Butterfly line each get their own card and style count instead of a flat product grid.
Case study
Fashion & Apparel
Shopify
2026
Shopify
2026
Strange Shrew Designer Womenswear Store
Shopify theme for an independent womenswear label working in upcycled fabric, ikat, lace and appliqué, organised into The Light, The Dark and Butterfly collections.
Overview
About the project
Strange Shrew is an independent designer label whose catalogue spans tops, dresses, hoodies, trousers and bustiers, plus a signature Butterfly outerwear line. The store is built around collection storytelling rather than a flat product grid: The Light and The Dark each carry their own card and style count, and the Butterfly series sits alongside them. The theme includes a cart drawer with a free-shipping progress bar, a predictive search panel, a dropdown collection nav, hover-swap product imagery and AJAX add to cart.
Our approach
What we built
Predictive search panel
Search suggests products as the visitor types, so a one-off piece is reachable without walking the menu.
Cart drawer with shipping progress
A slide-in cart showing how much more is needed to reach free shipping, with AJAX add to cart and hover-swap product imagery.
Website and product
The build, screen by screen
Tech stack
What we built it with
Shopify
Liquid
JavaScript
More work
Other projects we have shipped
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Shopify store for a leather footwear brand, with a gendered mega menu across nine shoe categories, size-variant quick add and a shoppable video wall.
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