01
Picked on follower count alone
No check of real engagement, audience location or fit with your product category. A big number on the profile is not the same as buyers.
FollowersFit and engagement
Tracked to sales, not reach
Jaipur, India · D2C and eCommerce brands
Influencer Marketing:
Creator campaigns
tracked to orders,
not follower counts.
Influencer marketing management for D2C and eCommerce brands: creator sourcing and vetting, outreach and negotiation, campaign briefs, and per-creator tracking. Every creator gets a unique discount code and a trackable link, so you see which posts sold and which only got views.
- Engagement and audience vetted
- Written agreements per creator
- Revenue reported per creator
Run like performance marketing, not like a PR favour.
Creators are chosen on engagement and audience fit, briefed in writing, and measured on the orders their own code and link brought in.
Why it fails
Money spent on creators, no idea what it returned.
Most influencer budgets are not wasted on the wrong creators. They are wasted on campaigns nobody can measure, so nothing that worked gets repeated.
02
Bought followers inflate the reach
An account with a large following but very low real engagement reaches far fewer people than a smaller, authentic creator. Without vetting you cannot tell them apart.
Inflated reachVetted audience
03
No code, no link, no measurement
Without a unique discount code or tracked link for each creator there is no way to know which post sold and which only got views.
GuessworkPer-creator data
04
Deals agreed over DM
Number of posts, posting dates and usage rights left vague, which turns into disputes about what was promised.
Vague DMsWritten scope
05
Outreach eats the team
Messaging dozens of creators, negotiating rates one by one and chasing content delivery takes hours of founder or marketing time every week.
Manual chasingManaged for you
06
Wins that cannot be repeated
Even when a campaign works, there is no record of which creator, format or offer drove it, so the next campaign starts from zero again.
One-off luckRepeatable playbook
What we manage
Six parts of an influencer campaign, run properly.
One team handles the creators, the paperwork, the brief and the numbers, so your team only approves and ships product.
Creator sourcing and vetting
Creators whose audience matches your customer, checked for real engagement rate and audience authenticity, not only follower count.
Every plan
Outreach and negotiation
Outreach, rate negotiation and content usage rights, with written agreements that cover deliverables and timelines.
Every plan
Campaign briefs
A clear brief that keeps your key messages and guidelines while leaving the creator their own voice, so it does not read like a scripted ad.
Every plan
Tracked codes and links
A unique discount code and trackable link per creator, so every sale is attributed to the creator and the post that drove it.
Every plan
Content repurposing
Strong creator content turned into paid Meta ads, with usage rights agreed upfront so there is no question later.
Monthly plans
ROI reporting
Orders, revenue and ROI per creator and per campaign, not just reach and impressions. You see what worked and what did not.
Every plan
Campaign types
Pick the format that fits the goal.
A launch, a sale and a library of ad creative need different deals with creators. We recommend the mix based on your budget and what you want the campaign to do.
Paid collaborations
A fixed fee for agreed deliverables: a reel, a set of stories or a YouTube video, on dates set in the agreement.
Best for: Brand awareness, launches and reaching a new audience quickly.
What we set up
- Deliverables and dates in writing
- Brief and script points approved before posting
- Unique code and link in every post
- Usage rights agreed upfront
Product seeding
Product sent to a vetted list of creators with no obligation to post. Lower cost, less control, useful for finding which creators like the product.
Best for: New categories, sampling and finding long-term partners.
What we set up
- Shortlist vetted before anything ships
- Shipping and tracking handled
- Posts that happen are tracked
- The best fits move to paid deals
Codes and affiliates
Creators earn on what they sell through their own discount code or link, alone or on top of a smaller fixed fee.
Best for: Sales-focused brands with repeat purchase and clear margins.
What we set up
- A code per creator in your store
- Payout rules agreed in writing
- Orders matched to codes monthly
- Top sellers spotted early
Creator content as ads
Content that already performs organically, run as paid Meta ads from your account or with the creator, once the rights allow it.
Best for: Brands running Meta ads who need more creative that looks native.
What we set up
- Whitelisting and usage period agreed
- Raw files collected for editing
- Handed to the ads team or ours
- Tested against your current ads
Creator vetting
What we check before a creator is recommended.
A mismatch between follower count and engagement often signals bought followers. So every name on the shortlist is checked the same way, and you see why it is there.
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Engagement rate against followers
Likes, comments and views compared with the size of the account.
-
Audience location and demographics
Where the audience is and who it is, where the platform shows it.
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Category fit
Does the creator already talk about products like yours, in a way your customer trusts?
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Past brand partnerships
How earlier sponsored posts performed and how often the creator posts ads.
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Content quality and consistency
Posting rhythm, production quality and tone of voice.
Creator size
Micro or macro? Usually a mix.
Smaller creators often return more per rupee through higher engagement and lower fees. Bigger creators buy reach fast. The split depends on your budget and the goal of the campaign.
Nano
Under 10K followers
Close, trusting audiences and simple deals. Good for seeding and local reach.
Micro
10K to 50K followers
Often the best return per rupee: strong engagement, fair fees and focused niches.
Mid-tier
50K to 5L followers
Reach and credibility in one post. Useful for launches inside a category.
Macro
Above 5L followers
Fast awareness at a higher fee. Works best with tracked codes and a clear offer.
Size bands are a common industry shorthand, not fixed rules. We judge every creator on fit and engagement first.
Attribution
Every sale traced back to a creator.
Two signals per creator: a discount code for the people who buy later, and a tagged link for the people who tap through. Both land in your store and analytics, not in a spreadsheet someone has to fill by hand.
Step 1
Creator posts
Reel, story or video with the code on screen and the link in bio or sticker.
Step 2
Code or link used
A unique discount code in your store and a UTM-tagged link per creator.
Step 3
Order placed
The order carries the code; the visit carries the source in GA4.
Step 4
Revenue per creator
Orders, revenue and fee side by side, in one report.
Why a code and a link
Many buyers see a post, leave, and buy days later by typing the brand name. The link misses them; the code catches them. Using both gives the fairest picture of each creator.
Your accounts, your data
Codes live in your own store and links report into your own analytics. You can check every number in the report yourself.
Agreements and usage rights
Everything agreed in writing, before anyone posts.
A short written agreement per creator removes the usual arguments. It also means you can turn the best posts into ads without asking again.
From post to paid ad
With whitelisting and an agreed usage period in the contract, a creator post that is already working can run as a Meta ad. Content that has proven itself is often the strongest creative you have.
What every agreement covers
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Deliverables
Number and type of posts, stories or videos, and the platforms they go on.
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Posting dates
When each piece goes live and how long it stays up.
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Review and approval
Brief points to include, what to avoid, and a draft review before posting.
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Code and link
The creator's unique discount code and tracked link, and where they appear.
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Usage rights
Whether you can reuse the content on your own channels, for how long.
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Whitelisting for ads
Permission to run the content as paid ads, and for what period.
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Fees and payment
The fee, payment terms and any commission on sales. Creator fees are paid by you, directly.
How a campaign runs
From brief to tracked results.
Each campaign follows the same five stages, so you know what is happening and what you need to approve at every point.
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01
Week 1
Goal and brief
What the campaign should do, the products and offer, budget, and the customer we are trying to reach.
- Goal agreed
- Budget split
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02
Week 1 to 2
Sourcing and vetting
A shortlist of creators, each checked for engagement, audience and fit, with the reasons written down.
- Vetted shortlist
- You approve names
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03
Week 2
Outreach and agreements
Rates negotiated, deliverables, dates and rights put in writing, codes and links created.
- Written agreements
- Codes created
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04
Week 2 to 4
Content and posting
Briefs sent, drafts reviewed against the brief, posts go live on the agreed dates.
- Drafts reviewed
- Dates tracked
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05
After posting
Report and next round
Orders and revenue per creator, what to repeat, who to drop, and the best posts for ads.
- Per-creator ROI
- Next shortlist
Reporting
Revenue per creator, not reach per post.
Reach and views are in the report, but they are not the headline. The headline is what each creator sold, against what they cost.
- Orders per discount code
- Revenue per creator
- Creator fee against revenue
- Link clicks and sessions in GA4
- Best posts for paid ads
- Who to rebook, who to drop
The difference
Buying posts versus running campaigns.
| What happens | Posts bought over DM | Managed by us |
|---|---|---|
| How creators are chosen | Follower count | Engagement, audience and category fit |
| Deliverables | Agreed in chat | Written agreement per creator |
| Measurement | Views and likes | Orders and revenue per code and link |
| Usage rights | Unclear | Agreed upfront, ready for ads |
| What you learn | Hard to say | Who to rebook and which formats sell |
| Creator fees | Mixed into one invoice | Paid by you directly, kept separate |
Pricing
Management fee, creator fees kept separate.
You pay creators directly, so you always know what each one cost. Our fee covers sourcing, negotiation, briefs, tracking and reporting.
Single Campaign
One campaign, up to 5 creators, tracked from the first post.
₹20,000 to ₹40,000
Plus creator fees
- Up to 5 creators sourced and vetted
- Outreach, negotiation and agreements
- Campaign brief and draft review
- Unique code and link per creator
- Campaign report with orders and revenue
- Ongoing monthly activations
Most common
Monthly Management
Ongoing sourcing, outreach and campaign management.
₹30,000 to ₹60,000 /month
Plus creator fees
- 8 to 12 creator activations a month
- Ongoing sourcing and vetting
- Outreach, negotiation and agreements
- Tracked codes and links for every creator
- Usage rights agreed for ads
- Monthly per-creator ROI report
Full Content + Influencer
Influencer management with our in-house motion and video production.
₹50,000+ /month
Plus creator fees
- Everything in Monthly Management
- In-house motion and video production
- Creator content edited for ads
- One content engine for organic and paid
All prices exclude GST. Creator fees are paid directly to creators, separate from our management fee.
Not sure which plan fits?
Tell us the product, the budget and the goal. We reply with a creator mix and a scoped quote.
FAQ
Influencer marketing questions.
If your question is not here, put it in the form and you will get a straight answer.
You pay creators directly, separate from our management fee. That keeps the money transparent: you know exactly what each creator was paid and what our fee covers. We negotiate the rates, put them in the written agreement and tell you when each payment is due.
We compare engagement rate with follower count, since a mismatch often signals bought followers. We look at audience demographics where the platform shows them, at the creator's past sponsored posts, and at how well their content fits your category. You get the shortlist with the reasons behind each name.
It depends on the goal. Micro creators, roughly 10K to 50K followers, often return more per rupee through higher engagement and lower fees. Bigger creators deliver reach faster for launches and awareness. Most brands do best with a mix, which we recommend from your budget and objective.
Every creator gets a unique discount code in your store and a UTM-tagged link that reports into your analytics. The code catches people who buy later, the link catches people who tap through. The report shows orders and revenue for each creator from those two sources.
Yes, when the rights are agreed upfront. Usage rights, the usage period and whitelisting for paid ads are written into each creator agreement, so if a post performs well it can run as a Meta ad without a new negotiation.
Mostly Instagram, through reels and stories, and YouTube for longer reviews and shorts. The platform follows your customer: we pick creators where your buyers already spend time, and set up tracking the same way on each.
A single campaign covers up to 5 creators sourced, briefed and managed. Monthly management usually runs 8 to 12 creator activations a month. The right number depends on your budget, the creator sizes and how quickly you want to test.
The products and the offer for the campaign, your budget for creator fees, the customer you want to reach, and access to create discount codes in your store. Then we agree the goal in a short call and start on the shortlist.
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Plan a campaign
Find out which creators actually sell for you.
Tell us the product, the budget and who you sell to. We reply with a creator mix, how we would track it, and a scoped quote.
Short discovery call
The goal, the products, the budget and the customer you want to reach.
A creator mix and a quote
Which creator sizes and campaign types fit, and the management fee.
Tracked from the first post
Codes and links in place before anything goes live.
Plan your influencer campaign
Your website or store and the products you want to promote are enough to start.