Influencer Marketing

Creator partnerships
tracked to sales,
not follower counts.

Influencer marketing management - creator sourcing, negotiation, campaign briefing, and performance tracking for D2C and eCommerce brands. We use unique discount codes and trackable links on every campaign, so you know which creators actually drive revenue, not just impressions.

Tracked
Unique codes per creator
Vetted
Real audience, not bots
ROI-first
Revenue, not reach
Creator vetting
Real engagement checked
Unique codes
Per-creator tracking
Contracted deliverables
Clear scope, every time
ROI reported
Not just reach
The Problem

Six figures spent on influencers, no idea what it returned.

Follower count used as the only selection criteria

Picking creators by follower count alone, without checking real engagement rate, audience authenticity, or actual fit with your product category.

Bot followers inflating apparent reach

A creator with 100K followers but 2% real engagement delivers far less actual reach than a smaller, more authentic creator - without vetting, you can't tell the difference.

No tracked codes or links - impossible to measure

Without a unique discount code or trackable link per creator, there's no way to know which posts actually generated sales versus just views.

No clear contract or content deliverables

Vague agreements over DM lead to disputes about what was promised - number of posts, usage rights, and posting timeline all left ambiguous.

Time-consuming outreach with low response rates

Manually DMing dozens of creators, negotiating rates individually, and chasing content delivery eats significant founder or marketing team time.

No system for repeating what worked

Even when a campaign performs well, there's no structured record of which creator, content type, or offer drove it - so success isn't repeatable.

What We Manage

Six parts of running influencer campaigns properly.

Creator Sourcing & Vetting

Identifying creators whose audience actually matches your customer, checked for real engagement rate and audience authenticity - not just follower count.

Outreach & Negotiation

Managing creator outreach, rate negotiation, and content usage rights - with clear written agreements covering deliverables and timelines.

Campaign Briefing

Clear creative briefs balancing brand guidelines with the creator's authentic voice - content that doesn't feel like a scripted ad still hits key messaging points.

Tracked Codes & Attribution

Unique discount codes and trackable links per creator - every sale attributed to the specific creator and post that drove it.

Content Repurposing

Turning strong-performing creator content into paid Meta Ads (with usage rights secured upfront) - extending the reach of content that's already proven to work.

ROI Reporting

Per-creator and per-campaign reporting on orders, revenue, and ROI - not just reach and impressions. You see exactly what worked and what didn't.

Pricing

Influencer marketing management pricing.

Single Campaign
Rs 20K - 40K
+ creator fees

One-off campaign - up to 5 creators sourced, briefed, and managed, with tracked attribution.

Full Content + Influencer
Rs 50K+/mo
+ creator fees

Influencer management combined with our in-house motion/video production for a complete content engine.

Excl. GST. Creator fees are paid directly to creators, separate from our management fee. Get a scoped quote.

FAQ

Influencer marketing questions.

Do you pay the creators, or do we?
Creator fees are typically paid directly by you to the creator, separate from our management fee. This keeps the financial relationship transparent - you know exactly what each creator was paid and what our fee covers.
How do you vet creators for authenticity?
We check engagement rate against follower count (a mismatch often signals bot followers), review audience demographics where available, and look at historical brand partnership performance before recommending a creator.
What size creators work best - macro or micro-influencers?
It depends on your goals. Micro-influencers (10K-50K) often deliver better ROI per rupee spent due to higher engagement and lower fees, while macro-influencers offer faster reach for brand awareness campaigns. We recommend a mix based on your specific budget and objective.
Can you handle usage rights so we can reuse content as ads?
Yes - content usage rights (whitelisting for paid ads, extended usage periods) are negotiated as part of the creator agreement upfront, so there's no ambiguity if you want to repurpose top-performing content into Meta Ads.

Know exactly which creators drive sales.

Tracked attribution on every campaign. No vanity-metric reporting.