WhatsApp Business Automation

Where Indian
customers actually
want to talk.

WhatsApp Business API automation - order confirmations, shipping updates, abandoned cart recovery, catalogue browsing, and broadcast campaigns. Built on Meta's official API, not an unofficial workaround. For Indian businesses, WhatsApp isn't a channel - it's the default.

98%
WhatsApp open rate
Official API
Meta-approved, no risk
Automated
Orders, support, broadcast
Meta-approved
Official WhatsApp API
Order + Support
Both automated
Shiprocket linked
Live tracking updates
Broadcast ready
Template-approved campaigns
The Gap

Customers live on WhatsApp. Most businesses reply from an inbox nobody checks.

Order confirmation emails go unopened

Email open rates for transactional messages hover around 20-30%. The same message on WhatsApp gets opened 98% of the time, usually within minutes.

Personal WhatsApp number used for business

Order updates sent manually from a founder's personal number - no automation, no catalogue, no way to scale past a handful of daily orders without hiring more people.

Abandoned carts recovered only by email

Standard abandoned cart email flows get a fraction of the response a WhatsApp nudge gets, especially for lower-AOV, high-frequency Indian eCommerce categories.

Order status queries flood support

"Where is my order" is the single most repeated WhatsApp message businesses receive - answered manually, one conversation at a time, all day.

No way to run a sale announcement at scale

Announcing a flash sale to 5,000 past customers means either an SMS blast (low engagement) or manually forwarding messages - neither scales or looks professional.

Unofficial WhatsApp tools risk a ban

Bulk WhatsApp senders and unofficial automation tools violate Meta's terms and can get a business number permanently banned - losing the entire customer conversation history.

What We Build

Six WhatsApp automation capabilities.

Automated Order Updates

Order confirmation, payment received, shipped, out for delivery, and delivered - sent automatically via WhatsApp, integrated with Shopify, WooCommerce, or Shiprocket. No manual sending required.

Support Chatbot on WhatsApp

Order tracking, FAQ answers, and return initiation handled automatically. Complex queries escalate cleanly to a human with full conversation context. Built on the same AI infrastructure as our website chatbots.

WhatsApp Catalogue Integration

Product catalogue synced from Shopify or WooCommerce, browsable and purchasable directly inside WhatsApp - customers can view products, ask questions, and get a payment link without leaving the chat.

Abandoned Cart Recovery

Automated WhatsApp nudge for abandoned carts, referencing the actual products left behind - with a direct checkout link. Sent within the optimal window, respecting Meta's messaging policy windows.

Broadcast Campaigns

Sale announcements, new collection launches, and re-engagement campaigns sent to segmented customer lists using Meta-approved message templates - fully compliant, trackable open and click rates.

Lead Capture & Qualification

Website and ad-driven leads captured directly into WhatsApp conversation flows - qualifying questions asked automatically, routed to your sales team with full context, not just a phone number.

Infrastructure

Built on the official WhatsApp Business API.

WhatsApp Business API (Meta) BSP: Interakt / WATI / Gupshup Claude / GPT-4 (chatbot layer) n8n / Flowise (orchestration) Shiprocket API Shopify / WooCommerce webhooks
How We Set It Up

From application to live automation.

1
WhatsApp Business API application

We manage the Meta Business verification and API application through an approved BSP (Business Solution Provider) - typically a 3-7 day approval process.

2
Message template approval

Order update, cart recovery, and broadcast templates written and submitted for Meta approval - required for any business-initiated message outside a live conversation.

3
Integration with your store

Webhooks connected to Shopify, WooCommerce, or your custom platform - order events trigger the right WhatsApp message automatically, with no manual step.

4
Launch and monitor

Live rollout with delivery and open rate tracking. First month includes close monitoring and template refinement based on real customer response.

Pricing

Setup fee + monthly BSP/message cost.

Order Updates Setup
Rs 20K - 45K
1-2 weeks

API setup, template approval, order webhook integration with your store.

Most Common
Full Automation Suite
Rs 55K - 1.2L
3-5 weeks

Order updates, support bot, cart recovery, and catalogue integration together.

Monthly BSP + Message Cost
Rs 2K - 8K/mo
Pass-through

BSP platform fee plus per-message conversation cost (Rs 0.40-0.90/conversation), billed at cost based on volume.

Excl. GST. Get a setup quote.

FAQ

Questions about WhatsApp automation.

Set Up WhatsApp Automation
Is this the official WhatsApp Business API or a workaround tool?
Official, always. We only build on Meta's WhatsApp Business API via approved Business Solution Providers (BSPs). Unofficial bulk-sending tools violate Meta's terms and risk your number being permanently banned, taking your entire customer conversation history with it. We never use these.
Can we keep our existing WhatsApp number?
In most cases, yes - your existing number can be migrated to the WhatsApp Business API, provided it is not already registered on WhatsApp Business App. We handle the migration process as part of setup.
How long does Meta approval take?
Business verification typically takes 3-7 business days. Message template approval is usually 24-48 hours per template. We manage the entire process and keep you updated at each stage.
What is the per-message cost?
Meta charges per-conversation (a 24-hour window), not per-message - typically Rs 0.40-0.90 depending on conversation category (marketing, utility, or service). This is passed through at cost, with no markup from us. The BSP platform fee is separate and typically Rs 1,500-5,000/month depending on volume.

Automate the channel your customers already use.

Official Meta API. Order updates, support, and broadcast - set up in 1-5 weeks.