WordPress
A custom WordPress catalogue with Shopify-style URLs, live AJAX product search, WhatsApp enquiry buttons, and a full SEO module.
Overview
Nayi Nazar is a women's ethnic clothing brand that sells through WhatsApp and in-store rather than online checkout. They needed a catalogue website to showcase their collection with easy WhatsApp enquiry on every product — without any eCommerce overhead.
The challenge
Without WooCommerce there was no standard product URL structure. AJAX search did not exist. The SEO setup was non-existent — no schema, no canonical tags, no Open Graph. WhatsApp links were manually maintained in page content and were often outdated.
Our approach
We built a custom WordPress theme with a Products CPT using Shopify-style URL slugs. Live AJAX search was implemented with a custom REST API endpoint returning results in real time. Every product page had a pre-filled WhatsApp message button deep-linking to the correct number. A full SEO module handled canonical tags, OG meta, Twitter Card, and JSON-LD Product and BreadcrumbList schemas.
Results
Automated
WhatsApp Enquiries
ManualAutomated
Real-time
Search Findability
NoneInstant
Improved
Google Indexing
Not indexedIndexed
In the client's words
Customers now find products instantly and the WhatsApp button has increased enquiries significantly. The site looks professional and shows up on Google now.
More work
Fashion & Apparel
Men's Footwear Store
Shopify store for a men's footwear brand, with shop-by-occasion and shop-by-size navigation, faceted collection filtering and a cart drawer carrying coupons and a shipping estimator.
Read the case study
Fashion & Apparel
Shopify Store for a Jaipur Ethnic Wear Brand
A high-volume Shopify store for a Jaipur women's ethnic wear brand, built to handle a large, fast-moving catalogue of kurtis, suit sets and co-ord sets with tiered volume discounting.
Read the case studyDesigner Womenswear Store
Shopify theme for an independent womenswear label working in upcycled fabric, ikat, lace and appliqué, organised into The Light, The Dark and Butterfly collections.
Read the case studyStart a similar project
Tell us what you are building and where you are stuck. We reply within 2 hours with a plan and a fixed-price quote.
Free discovery call (30 min)
We understand your goals and scope, with no commitment.
Fixed-price proposal (24 hrs)
Scope, timeline and transparent pricing, no hourly surprises.
Delivered on a written timeline
With 30 days of support after launch.
A few lines are enough. We come back with what we would build, how long it takes and a fixed price.