Fashion & Apparel
Nayi Nazar — Women's Clothing Catalogue
Automated
WhatsApp Enquiries
Real-time
Search Findability
Improved
Google Indexing
Overview
Nayi Nazar is a women's ethnic clothing brand that sells through WhatsApp and in-store rather than online checkout. They needed a catalogue website to showcase their collection with easy WhatsApp enquiry on every product — without any eCommerce overhead.
The Challenge
Without WooCommerce there was no standard product URL structure. AJAX search did not exist. The SEO setup was non-existent — no schema, no canonical tags, no Open Graph. WhatsApp links were manually maintained in page content and were often outdated.
Our Approach
We built a custom WordPress theme with a Products CPT using Shopify-style URL slugs. Live AJAX search was implemented with a custom REST API endpoint returning results in real time. Every product page had a pre-filled WhatsApp message button deep-linking to the correct number. A full SEO module handled canonical tags, OG meta, Twitter Card, and JSON-LD Product and BreadcrumbList schemas.
Before vs After
| Metric | Before | After | Change |
|---|---|---|---|
| WhatsApp Enquiries | Manual | Automated | Automated |
| Search Findability | None | Instant | Real-time |
| Google Indexing | Not indexed | Indexed | Improved |
Client Testimonial
"Customers now find products instantly and the WhatsApp button has increased enquiries significantly. The site looks professional and shows up on Google now."
O
Owner
Nayi Nazar
More Work
