PPC & Paid Ads: Pay for buyers,
not for clicks.
Every rupee tracked.

It depends on your margins, average order value, competition and the quality of your landing pages. Search and Shopping can run profitably once the account is structured and tracking is clean. Lead generation is judged on cost per lead instead. We set realistic targets in month one from your category CPCs and conversion rates, not made-up numbers.

Search campaigns usually show a direction in 2 to 4 weeks once tracking is verified. Smart Bidding needs around 30 to 50 conversions to leave its learning phase, and Performance Max needs 4 to 6 weeks of data. We set expectations before launch and do not switch bid strategies in the middle of learning.

The Starter plan is built for ad budgets of roughly Rs 20,000 to Rs 60,000 a month, Growth for Rs 60,000 to Rs 2 lakh, and Scale for Rs 2 lakh and above. Below that, there is often too little conversion data for bidding to learn, and we will say so in the audit.

Meta reaches people while they scroll and creates demand. Google reaches people while they search and captures it. They complement each other: someone who sees a Meta ad and then searches your brand is caught by a Search campaign. Running both often lifts total conversions at a lower blended cost per acquisition.

Yes. Meta Ads management is a separate service and many clients use both. We usually recommend starting with one channel, getting it profitable, then adding the second. If you want both from day one, ask about a combined scope and we will quote it after the audit.

Yes, on the Growth and Scale plans. We clean product titles and attributes, fix feed errors and disapprovals, and group products by margin and performance so bids follow what sells. We build Shopify and WooCommerce stores ourselves, so feed fixes that need the store changed can be done in-house.

Month one is setup and learning, so we do not promise peak results in week one. What we guarantee is working conversion tracking, a sound structure and relevant search terms. If after 60 days of verified conversion data the account is not improving, we will have an honest conversation about why.

You do. The Google Ads account, Merchant Center, Tag Manager and GA4 all stay in your name, with us added as users. If you stop working with us, you remove our access and every campaign, keyword list and report stays exactly where it is.

For tracking, yes: Tag Manager or the ability to add it, and ideally access to your store or CMS. On the Scale plan landing page conversion work is included, and on other plans we flag landing page fixes with clear notes your team or ours can act on.