Three tools, three different numbers
Ads Manager, GA4 and your Shopify admin each report a different revenue figure for the same week, and nobody knows which to trust.
GA4, Pixel and Conversions API
Jaipur, India · Serving brands worldwide
Tracking and Analytics Setup:
One set of numbers
you can trust.
Verified.
Tracking and analytics setup from our team in Jaipur: GA4 eCommerce events, Google Tag Manager, the Meta Pixel with the Conversions API, Microsoft Clarity and Shopify customer events, set up in your accounts and verified before handover.
- Fixed price
- 1 to 2 weeks
- Every event verified
Set up in your accounts, owned by you.
Official Meta Ads Partner and Google Display Certified. Every property, container and dataset stays in your name.
Why tracking breaks
Bad data makes expensive decisions.
Ad platforms optimise towards whatever you tell them is a purchase. If that signal is wrong, every budget decision built on it is wrong too.
Purchases counted twice
The Pixel and the server both send a purchase without a shared event ID, so Meta counts one order as two and reports a ROAS that never happened.
Purchases not counted at all
Browser privacy settings, ad blockers and third-party checkouts stop browser-only tracking from seeing every order.
Revenue without value or currency
Events arrive without the order value or currency, so GA4 and Meta cannot tell a large order from a small one.
Tags added by five different people
Old agency tags, duplicate plugins and abandoned containers firing on every page, slowing the site and muddying the data.
Reports nobody reads
Dashboards built once, never explained and never opened, while decisions are made on gut feel.
What we set up
The measurement stack, done properly.
Six pieces that each do one job. Set up together, they give your ad platforms the right signal and give you numbers that agree.
GA4 eCommerce events
Product views, add to cart, checkout steps and purchases, each with value, currency and items, so revenue in GA4 means something.
Google Tag Manager
One clean container that holds your tags, with old and duplicate tags removed and every change named and versioned.
Meta Pixel and Conversions API
Browser and server events sent together with a shared event ID, so Meta can match more purchases without counting any twice.
Microsoft Clarity
Heatmaps and session recordings that show where visitors hesitate, scroll past or give up, with sensitive fields masked.
Shopify customer events
Tracking set up through Shopify's customer events, so it keeps working through checkout and theme changes.
Looker Studio dashboard
Spend, revenue and orders from your sources on one page that refreshes on its own and can be shared with a link.
Event map
One action, named the same everywhere.
Every important action on your site sent to GA4 and Meta under their standard names, with value, currency and items attached.
| When |
GA4 event |
Meta event |
|---|---|---|
| A product page is viewed | view_item | ViewContent |
| A product is added to the cart | add_to_cart | AddToCart |
| Checkout starts | begin_checkout | InitiateCheckout |
| Payment details are added | add_payment_info | AddPaymentInfo |
| An order is placed | purchase | Purchase |
| An enquiry form is sent | generate_lead | Lead |
Running Meta Ads with us? Tracking comes first on every account we run. See Meta Ads management.
Verification
Checked, not assumed.
Tags that look installed often send nothing useful. Every event is checked in the tools Google and Meta provide for exactly this, before we call the work done.
Meta Events Manager
Test events checked as they arrive, with browser and server events matched and deduplicated.
GA4 DebugView
Each eCommerce event checked for the right parameters, value and currency.
Google Tag Assistant
The container checked page by page, so tags fire once, in the right place.
A real test order
An order placed end to end and found in Shopify, GA4 and Meta with the same value.
Consent and privacy
Tracking that respects the visitor's choice.
Where your visitors need to give consent, the tags follow the choice they make. The legal wording of your policy is for you or your adviser; the wiring is ours.
Connected to your banner
Tags wait for consent where it is required, and fire normally where it is given.
Google Consent Mode
Set up for Google tags, which Google expects for visitors from the European Economic Area and the UK.
Sensitive data kept out
Session recordings mask form fields, and personal details are hashed before they are sent to Meta.
How it works
From audit to verified data.
A fixed-price engagement that usually takes one to two weeks, in your own Google, Meta and Shopify accounts.
-
Step 1
Tracking audit
Your current GA4, Pixel, Conversions API and tags reviewed, with what is missing, duplicated or wrong written down.
- Written findings
- Event map
-
Step 2
Plan the events
Which actions matter for your business, what each event should carry and where it should go.
- Event plan
- Agreed with you
-
Step 3
Build it
GA4, Tag Manager, Pixel, Conversions API, Clarity and consent set up in your own accounts.
- Your accounts
- Clean container
-
Step 4
Verify every event
Test events checked in Events Manager, DebugView and Tag Assistant, then a real test order traced end to end.
- Verified
- Test order
-
Step 5
Dashboard and handover
A Looker Studio dashboard and a short note on what each event means and how to keep it working.
- Dashboard
- Handover note
Our work
Stores and campaigns we have measured.
Shopify 2.0
Theme Dev
CRO
Pro Ase Sports
A full Shopify 2.0 theme rebuild that increased conversion rate by 38% and boosted PageSpeed from 44 to 96.
Read the case study+38%
Conversion Rate
0.60% to 0.83%
+118%
PageSpeed Score
44 to 96
-63%
Page Load Time
4.9s to 1.8s
Fashion Accessories · Shopify
Vacay Vue
Handicrafts & Decor · Shopify
Kuteerr
Fashion & Apparel · Shopify
Strange Shrew
Fashion & Apparel · Shopify
Indolady
Fashion & Apparel · Shopify
Dhaga Tales
Fashion & Apparel · Shopify
BornCry
Fashion & Apparel · Shopify
Frank Romello
Sports Retail · Shopify 2.0
Pro Ase Sports
+38% conversion rate
See every case study
Shopify, WordPress and custom builds, with the brief, the work and the result.
View all workPricing
A fixed price for clean data.
Every engagement starts with an audit of what you already have. The setup is quoted at a fixed price inside this range once we have seen it.
Fixed price
Analytics + CAPI setup
GA4 eCommerce events, Meta Pixel, Conversions API (server-side) and a Looker Studio dashboard, verified before handover.
₹18,000 to ₹40,000
1 to 2 weeks
- Audit of existing GA4, Pixel and CAPI setup
- GA4 eCommerce events with value and currency
- Meta Pixel and Conversions API (server-side)
- Looker Studio dashboard
- Verified in Meta Events Manager and GA4 DebugView
Analytics retainer
An ongoing measurement partner after the setup.
Monthly retainer, quoted after the setup
- Dashboard maintenance
- Weekly performance reports
- Ad hoc data pulls
- Quarterly LTV analysis
Every engagement starts with an audit of the tracking you already have.
Need deeper reporting?
Blended ROAS, channel CAC and LTV cohorts are part of our Data Analytics engagement, built on the same tracking.
Find out what your tracking is missing
We review your GA4, Pixel, Conversions API and tags, and show you where the numbers stop agreeing.
FAQ
Tracking questions, answered.
Ask anything about your own setup in the form below and you will get a straight answer.
Each tool counts differently. Meta credits purchases to ads using its own attribution window, GA4 uses its own model, and Shopify records every order whether or not anything was tracked. Some gap is normal. A large gap usually means missing events, duplicate purchases or events without value and currency, which is what the audit looks for first.
The Conversions API sends events to Meta from a server instead of only from the visitor's browser. Browsers increasingly block or limit tracking, so server events help Meta see purchases it would otherwise miss. Set up together with the Pixel and a shared event ID, Meta keeps one copy of each purchase rather than two.
The analytics and Conversions API setup is a fixed-price engagement of ₹18,000 to ₹40,000 and usually takes one to two weeks. It covers GA4 eCommerce events, the Meta Pixel, the Conversions API, a Looker Studio dashboard and verification. Where it lands in that range depends on your platform and what already exists.
Shopify, WordPress and WooCommerce, and custom applications in Laravel and CodeIgniter. On Shopify we use its customer events so tracking survives theme changes. On custom applications we send events from the server where it makes sense, for example a purchase confirmed by the payment gateway.
Yes, once we have confirmed what they do. Old agency tags, duplicate tracking plugins and abandoned containers are a common reason for double counting and slow pages. Nothing is removed without a note of what it was, so it can be restored if something turns out to depend on it.
Where your visitors need to give consent, we connect the tracking to your consent banner so tags respect the choice, and set up Google Consent Mode for Google tags. Google expects consent mode for visitors from the European Economic Area and the UK. We set it up; the legal wording of your policy is for you or your adviser.
We cannot promise a figure. What clean tracking does is let Meta and Google optimise towards real purchases with the right values, and let you judge campaigns on numbers that agree with your Shopify admin. Many accounts change once the platform starts learning from complete, correct data, but that depends on your account.
Yes. The setup includes a Looker Studio dashboard with spend, revenue and orders on one page. For deeper reporting, such as blended ROAS, channel CAC and LTV cohorts, see our Data Analytics engagement, which builds on the same tracking.
You do. Everything is set up in your own GA4 property, Tag Manager container, Meta Business account and Clarity project, with you as the owner and us added as users. If we stop working together, you remove our access and every account keeps running exactly as it is.
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Tracking audit
Find out what your tracking is missing.
Tell us where your site runs and which ad platforms you use. We reply within one business day.
Tracking audit
What is missing, duplicated or wrong, written down.
Built in your accounts
GA4, Tag Manager, Pixel, Conversions API and Clarity.
Every event verified
Checked in Events Manager, DebugView and Tag Assistant.
Book your tracking audit
Your platform, the tools you use today and the numbers that do not add up.