Figma design
Home, product, collection, cart and checkout, designed for your brand, catalogue and conversion goals. Approved before any code is written.
Shopify Select Partner
Custom Shopify themes
Shopify Theme Design: Designed in Figma.
Coded in Liquid.
Nothing in between.
Custom Shopify theme design and development: pixel-perfect Figma designs turned into hand-coded Liquid. No page builders, no premium theme with your colours on top of someone else's code. Every section built for your brand, catalogue and conversion goals.
- Design approved before code
- Editable in the theme editor
- Speed tested before handover
Impulsebyte is a Shopify Select Partner.
Every Shopify Partner starts at the Registered tier. Shopify moves a partner up to Select on performance, measured on the merchants it works with and the new stores it brings to Shopify.
0
Page builders used
90+
Typical PageSpeed
2.0
Sections everywhere
Why custom, not template
A premium theme with tweaks is not a custom theme.
Most "custom" stores are a purchased theme with new colours and a few sections moved around. The code underneath still carries someone else's assumptions, features you will never use, and weight you cannot remove.
Premium theme, tweaked
Custom theme
Unused features still loading
Only the code your store needs
Looks like a hundred other stores
A layout that is yours alone
Every real change fights the theme
Built around your features from day one
Paid apps to fill the gaps
Wishlist, size guide and quick view built in
Generic product page for every product
Fabric zoom, size chart or configurator where you need it
Speed capped by someone else's code
A light baseline, tested before handover
What's included
From Figma mockup to live theme.
One team designs and codes it, so nothing gets lost between a designer's file and a developer's guess.
Hand-coded Liquid
Online Store 2.0 sections coded from scratch in Liquid, CSS and plain JavaScript, with no heavy frameworks.
Mobile-first build
Designed and built for the phone first, because that is where most Shopify traffic is.
Theme editor settings
Every section has proper schema, so your team edits text, images and order in Shopify's editor without code.
Speed work
Lazy loading, sized images, critical CSS and a small JavaScript payload, tested on Core Web Vitals before handover.
App features built in
Wishlist, size guides, quick view and similar features built into the theme: no monthly fee, no extra scripts.
Design system
Decided once. Used everywhere.
Typography, colour, spacing and components are set in Figma before a line of code is written, then become theme settings. Every page stays consistent, and your team can change a brand colour in one place.
Pages we design
Every template designed for its job.
Home
Your brand in the first screen, collections a tap away, and campaigns your team can swap in the editor.
- Hero and campaign banners
- Featured collections
- Social proof
- Editable promo strip
Collection
Filters that match how people shop your catalogue, with cards that show the right detail at a glance.
- Filters and sorting
- Product cards with swatches
- Quick view
- Load more or pagination
Product
Built around the questions buyers ask: fit, fabric, delivery, returns, and the reviews that answer doubt.
- Gallery with zoom
- Size guide and fit notes
- Delivery estimate
- Reviews where the doubt is
Cart drawer
A cart that slides in, shows shipping early and keeps people shopping.
- Free shipping progress
- Upsell block
- Order note and gift options
- Payment methods shown
Content
Blog, lookbook, about and landing pages built from the same sections, so campaigns ship without a developer.
- Blog and articles
- Lookbook
- About and story
- Campaign landing pages
Theme editor
Your team edits it. No code, no ticket.
Every section is built with Online Store 2.0 schema, so your team adds, removes and reorders sections, changes text and images, and adjusts settings in Shopify's own customiser.
- Drag sections into any page
- Swap campaign banners in minutes
- Brand colours and fonts as global settings
- New sections added later, cleanly
Our process
From brief to live theme in 3 to 6 weeks.
Design is approved before development starts, and you see the theme on a development store long before it goes live.
-
01
Week 1
Brief and audit
Your brand, catalogue, audience and current store reviewed. What to keep, what to fix, and what the theme must do.
- Competitor review
- Written scope
-
02
Weeks 1 to 2
Figma design
Design system first, then home, collection, product, cart and content pages, on mobile and desktop.
- Revisions until approved
- Mobile and desktop
-
03
Weeks 2 to 5
Liquid build
Sections coded on Online Store 2.0, with schema for the theme editor and features built in rather than bolted on.
- Development store preview
- Daily progress
-
04
Final week
QA and handover
Real-device testing, Core Web Vitals checks, a short editor guide for your team, then launch.
- Speed tested
- 30 days support
A typical custom theme
Brief
Figma
Liquid build
Live
Week 1Design approvedLive
Our work
Themes we have designed and built.
Fashion Accessories · Shopify
Vacay Vue
Handicrafts & Decor · Shopify
Kuteerr
Fashion & Apparel · Shopify
Strange Shrew
Fashion & Apparel · Shopify
Indolady
Fashion & Apparel · Shopify
Dhaga Tales
Industrial / Railway Technology · WordPress
Laxven Systems
Fashion & Apparel · Shopify
BornCry
Fashion & Apparel · Shopify
Frank Romello
See every case study
Shopify, WordPress and custom builds, with the brief, the work and the result.
View all workPricing
Custom theme pricing.
Fixed price after a scoping call, with design and development in one quote.
Standard theme
A focused custom theme.
₹35K to ₹65K
3 to 4 weeks
- Up to 8 custom sections
- Product, collection and cart
- Mobile-first build
- Core Web Vitals tested
Most chosen
Custom feature theme
Richer product pages and features.
₹65K to ₹1.2L
4 to 6 weeks
- Everything in Standard
- Fabric zoom, size guide or configurator
- Native wishlist and quick view
- Large or complex catalogue support
- 30 days of support
Enterprise theme
Multi-region and integration heavy.
from ₹1.2L
6 to 10 weeks
- Multi-region theme variants
- Advanced personalisation
- Integration-heavy features
- Large catalogue performance
Excl. GST. Shopify plan and any paid apps billed separately.
Already have a premium theme?
We can extend it with custom sections, blocks and metafields instead. Tell us what it cannot do and we will scope the change.
FAQ
Theme design questions.
Cannot find your answer? Ask us directly, we respond within 2 hours.
No. We design the Figma mockups as part of the project. If you already have designs from another designer or agency, we can build from those, as long as they are detailed enough to implement accurately.
Yes. Every section has proper theme editor schema, so your team can add, remove and reorder sections, change text and images, and adjust settings in Shopify's customiser. No code access is needed for routine changes.
In our experience, yes, because a custom theme only includes the code your store needs. Premium themes ship every feature they have ever added for every customer, and most of it still loads on your store.
From brief to live theme in 3 to 6 weeks for most stores, and 6 to 10 weeks for multi-region or integration-heavy builds. The timeline is in writing before work starts.
New sections and features can be added after launch, through a maintenance retainer or as a scoped one-off project. A custom architecture makes adding sections cleaner than retrofitting a template.
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Let's talk Shopify
Design a theme that is actually yours.
From Figma to live theme in 3 to 6 weeks. Fixed price, written scope, 30 days of support included.
Free discovery call (30 min)
Your brand, catalogue and goals reviewed.
Fixed-price proposal (24 hrs)
Design and build in one quote.
Live in 3 to 6 weeks
With 30 days of support after launch.
Start your theme design
Share your store or brand, and anything you like or dislike about it today.