01
A slow store bleeding traffic
Themes bloated with apps that load scripts on every page. Mobile visitors wait, then leave before the product even shows.
Theme rebuilt for speed
Retail and eCommerce
Jaipur, India · Store, ads and content in one team
Retail:
Retail stores
that sell more,
online and off.
Shopify and WooCommerce stores, Meta Ads funnels, social content and custom order portals for retail brands in India. We fix the store first, then send traffic to it, so growth comes from a foundation that holds.
- Fixed-price builds
- Meta Ads managed in-house
- Speed-first themes, no app bloat
One agency across the whole retail stack.
The store, the ads, the content and the back office are built by one team, so nobody points at another vendor when sales dip.
4 to 6wk
Typical Shopify build
0
Paid apps by default
30d
Rankings watched after migration
We understand retail
Six places retail stores lose sales online.
You know the product. We know the technology. These are the problems we see holding most retail brands back, and each one has a fix we have built before.
02
Variant confusion
A colour that does not update the product images. Sizes shown as available when they are not. Small UX failures that cost real orders.
Variant images that follow the choice
03
Meta Ads burning budget
Ads to cold audiences with no funnel, no retargeting and no creative refresh. Spend goes up while return drifts down.
Full funnel, tracked to purchases
04
A mobile experience that breaks
Most retail traffic is mobile, yet many stores have no sticky add to cart, a cramped checkout and galleries that do not swipe.
Mobile-first product pages
05
A deep catalogue nobody can browse
Hundreds of SKUs in flat dropdown menus with no filters. Customers cannot find what they came for, so they go elsewhere.
Mega menu and real filters
06
No repeat purchase engine
No email or WhatsApp flows, no retargeting sequences. Every sale is treated as a first sale, so acquisition cost never comes down.
Flows that bring buyers back
What we build
Everything a retail brand needs to scale.
One agency across your digital stack: no handoffs, and no finger-pointing when something does not work.
Shopify Plus development
Custom Shopify 2.0 themes in native Liquid and JS, built for conversion with no bloated apps.
- Custom Shopify 2.0 theme builds
- Variant image filtering
- Cart drawer and sticky mobile CTA
- Mega menu for large catalogues
WooCommerce and WordPress
Hand-coded WooCommerce stores, no Elementor or page builders. A good fit for wholesale and catalogue brands.
- Custom theme, no page builder
- Razorpay and GST invoices
- WhatsApp enquiry drawer
- AJAX product search
Meta Ads management
Full-funnel paid social: awareness Reels, consideration carousels and dynamic retargeting, with Pixel and Conversions API set up properly.
- Funnel structure, top to bottom
- Reels and UGC creative
- Dynamic product ad retargeting
- Blended ROAS reported weekly
Social media management
In-house Reels, carousels, product styling and story sequences that build the brand and drive discovery.
- Instagram, Facebook and YouTube
- In-house Reels production
- Product-first content calendar
- Monthly analytics reporting
Conversion rate optimisation
Heatmaps, session recordings and checkout audits that show where revenue leaks, then a redesign that fixes it.
- Heatmap and recording analysis
- Cart abandonment recovery
- Product page UX redesign
- Prepaid discount widgets
Inventory and order portals
When Shopify or WooCommerce is not enough: custom portals for wholesale, B2B ordering and multi-store stock.
- Wholesale and B2B ordering
- Multi-store inventory sync
- Vendor and supplier dashboards
- GST-compliant invoices
Choosing a platform
Shopify, WooCommerce or a custom portal?
It depends on catalogue size, how much you need to customise, and whether you sell direct, wholesale or both. We build on all three, so the advice is not tied to one of them.
Best for direct-to-consumer brands
Shopify for retail
Faster to launch and easier to manage day to day. We build custom Shopify 2.0 themes in native Liquid and vanilla JS, so the store stays fast and is not tied to app subscriptions.
- Variant image filtering and sticky add to cart
- Mega menu and filters for large catalogues
- Cart drawer, size guide drawers and wishlist built natively
- Prepaid discount widgets in the cart
- Shopify Plus builds for brands that need them
Best for wholesale and catalogue brands
WooCommerce for retail
More flexibility for complex wholesale rules, custom pricing tiers and deep CMS control. We hand-code the theme, with no Elementor or page builder in the way.
- Custom PHP theme with no page builder
- Razorpay payments and GST invoices
- WhatsApp enquiry drawer for catalogue buyers
- AJAX product search
- Custom post types and fields for product data
Best when a store platform is not enough
Custom portal for retail
For B2B ordering, multi-store inventory or vendor management, we build custom portals in MERN or CodeIgniter 4 that run beside the store or replace it.
- Wholesale and B2B order portals
- Inventory synced across stores
- Vendor and supplier dashboards
- GST-compliant invoice generation
- Razorpay or Cashfree payments
| What matters | Shopify | WooCommerce | Custom portal |
|---|---|---|---|
| Time to launch | Fastest | Moderate | Longest |
| Day-to-day management | Easiest | Full CMS control | Built around your process |
| Wholesale rules and price tiers | Limited without apps | Flexible | Fully custom |
| Multi-store inventory | Through apps or a portal | Through a portal | Built in |
| Best fit | D2C brands | Catalogue and wholesale | B2B and multi-store |
Swipe the table to compare.
Product pages
The product page, rebuilt to answer the buyer first.
Stock status, delivery estimate, reviews and the variant picker sit above the fold, with a sticky add to cart on mobile. Every question a buyer asks before paying is answered on the page.
Variant images that follow the choice
Pick a colour and the gallery changes with it, built in native JS.
Real stock status
Sizes that are sold out show as sold out, not as a failed checkout.
Delivery estimate up front
When it will arrive, before the buyer has to ask.
Reviews above the fold
Social proof where the decision is made, not at the bottom of the page.
Size guide in a drawer
Measurements one tap away, without leaving the product.
Sticky add to cart
The button follows the buyer down the page on mobile.
Built natively
Features in the theme, not rented from an app.
We build features in Liquid and vanilla JS, with zero paid app dependencies unless an integration truly needs one. The theme stays fast, it is yours, and it does not break when an app shuts down or raises its price.
With an app for everything
Extra scripts on every page, monthly fees per feature, and a store that depends on other people's code.
Built into the theme
Code loaded only where it is used, no subscriptions, and full control over how each feature looks.
Wishlist
Saved products without a third-party account or script.
Variant image filtering
The gallery shows only the images for the chosen variant.
Size guide drawers
Per-category size charts that open beside the product.
Prepaid discount widgets
A clear incentive in the cart for paying online instead of COD.
Sticky CTA bars
Add to cart stays on screen while the buyer scrolls.
Cart drawer
The cart opens over the page so shopping does not stop.
Mega menu
Large catalogues laid out so every category is two taps away.
Fast product search
Results as the buyer types, including on WooCommerce with AJAX.
Meta Ads funnel
A full funnel in four weeks.
Cold audiences see Reels, warm audiences see carousels, and people who viewed or carted a product see it again in dynamic ads. Pixel and Conversions API are set up first, so every rupee is reported against real purchases.
Week 1
Pixel audit and account restructure
Week 2
Top of funnel launches with Reels
Week 3
Middle of funnel retargeting added
Week 4
Bottom of funnel dynamic product ads
Month 2
Optimisation once learning completes
Our approach
Performance first. Then conversion. Then growth.
We never add features before fixing the foundation. A slow store cannot be rescued by better ads, and a fast store with no funnel cannot scale. So we do it in this order.
-
01
Step 1
Technical foundation
PageSpeed audit, theme rebuild or optimisation, mobile UX and checkout flow. The store becomes worth sending traffic to.
- Speed audit
- Mobile checkout
-
02
Step 2
Conversion engineering
Variant UX, product page redesign, trust signals and prepaid incentives, so existing traffic buys more.
- Product page rebuild
- Prepaid incentives
-
03
Step 3
Paid acquisition
Full-funnel Meta Ads from awareness Reels to purchase retargeting, with Pixel and Conversions API in place.
- Funnel in 4 weeks
- Weekly ROAS
-
04
Step 4
Organic growth
Social content, Reels and SEO that compound, so acquisition cost comes down month by month.
- Reels in-house
- Search traffic
A typical Shopify theme build
Discovery and Figma
Development
QA and revisions
Week 1Weeks 2 to 4Weeks 5 to 6
-
Every old URL mapped
A full 301 redirect map, so links and rankings carry over to the new store.
-
SEO meta verified
Titles, descriptions and headings checked page by page before launch.
-
Structured data rebuilt
Product and other schema re-implemented on the new templates.
-
GA4 and Search Console validated
Tracking and indexing confirmed working before go-live.
-
Launched in a quiet window
Typically 2 AM on a Sunday, for a switch customers do not notice.
-
Rankings monitored for 30 days
Anything that drops after launch is caught and fixed.
Switching platforms
Move your store without losing data or rankings.
Whether you are moving to Shopify, to WooCommerce or off an older custom build, every migration follows the same checklist. Products, customers and orders come across, and search engines are told exactly where each page went.
More on Shopify migrationTech stack
What we use to build retail experiences.
Shopify
Shopify Liquid
WordPress
WooCommerce
Vanilla JS
React
Tailwind CSS
Figma
PHP
Laravel
MySQL
Git
Meta Ads Manager
GA4
Razorpay
Brevo SMTP
WhatsApp Business API
Hotjar
Retail work
Retail stores we have built.
Shopify 2.0
Theme Dev
CRO
Pro Ase Sports
A full Shopify 2.0 theme rebuild that increased conversion rate by 38% and boosted PageSpeed from 44 to 96.
Read the case study+38%
Conversion Rate
0.60% to 0.83%
+118%
PageSpeed Score
44 to 96
-63%
Page Load Time
4.9s to 1.8s
Sports Retail · Shopify 2.0
Pro Ase Sports
+38% conversion rate
Fashion & Apparel · Shopify 2.0
Urbaneigh
90+ pagespeed score
Fashion & Apparel · Shopify
House of EZRO
-71% js request count
See every case study
Shopify, WordPress and custom builds, with the brief, the work and the result.
View all workPricing
Where retail brands usually start.
Builds are fixed-price with a written scope before any work begins. No hourly billing, no surprises at the end.
Custom WooCommerce store
Hand-coded theme for catalogue and wholesale brands.
₹25,000 to ₹1,50,000
Fixed quote after a free discovery call
- Custom PHP theme, no page builders
- Razorpay and GST invoice integration
- WhatsApp enquiry drawer
- AJAX product search
- 30 days of free support after launch
Most asked for
Custom Shopify theme
A Shopify 2.0 theme built for conversion, without paid apps.
₹40,000 to ₹2,50,000
Usually 4 to 6 weeks
- Figma designs before development
- Variant image filtering in native JS
- Cart drawer and sticky mobile add to cart
- Mega menu for large catalogues
- Zero paid app dependencies by default
- SEO-safe migration with 301 redirects
Social media management
In-house Reels, carousels and a product-first calendar.
From ₹12,000 /month
Three-month minimum
- Instagram, Facebook and YouTube
- In-house Reels production
- Product-first content calendar
- Monthly analytics reporting
All prices exclude GST. Builds are fixed-price, with a written scope before work begins. Ad spend is paid directly to the platform.
Not sure what your store needs first?
Book the free strategy call. We look at your store, your ads and your catalogue, and tell you what we would fix first.
FAQ
Questions from retail brands.
Still unsure? Ask us directly. The first consultation is always free.
It depends on your catalogue size, how much customisation you need, and whether you need COD and GST invoicing handled your way. Shopify is faster to launch and easier to manage for direct-to-consumer brands. WooCommerce gives more flexibility for complex wholesale rules, custom pricing tiers and deep CMS control. We recommend one in the free strategy call, once we understand your business model.
A standard Shopify 2.0 theme build takes 4 to 6 weeks: about a week for discovery and Figma designs, two to three weeks of development, and a week for QA and your revisions. Stores with custom checkout flows or multi-currency needs can take up to 8 weeks. We would rather get it right than rush it.
Custom Shopify theme builds run from ₹40,000 to ₹2.5 lakh, depending on the number of page templates, custom features such as variant filtering or prepaid widgets, and catalogue complexity. Every project is fixed-price with no hourly billing, and you get a detailed scope document before any work begins.
We run a four-week ramp-up: week one is the Pixel audit and account restructure, week two launches the top of the funnel, week three adds retargeting and week four opens dynamic product ads. By the end of month one a full funnel is running. Meaningful improvement usually shows in month two, once the learning phase completes and creative is optimised.
We build natively, with no paid app dependencies unless an integration truly needs one. Wishlists, variant filtering, size guide drawers, prepaid discount widgets and sticky add to cart bars are all built in Liquid and vanilla JS. The theme stays fast and independent, and is not tied to a subscription that disappears if an app shuts down.
Yes. Every migration includes a full 301 redirect map for old URLs, SEO meta checks, structured data rebuilt on the new templates, and GA4 and Search Console validated before go-live. We launch in a low-traffic window, typically 2 AM on a Sunday, and monitor rankings for 30 days after launch.
Yes. On WooCommerce we build wholesale rules and custom pricing tiers. When a store platform is not enough, we build custom order portals in MERN or CodeIgniter 4 for B2B ordering, multi-store inventory sync and vendor dashboards, with GST-compliant invoices and Razorpay or Cashfree payments.
Yes. Reels, carousels, product styling and story sequences are produced in-house for Instagram, Facebook and YouTube, on a product-first content calendar with monthly analytics reporting. The same content feeds the Meta Ads funnel, so ads and organic posts stay consistent.
Pixel and Conversions API are set up before we scale spend, so purchases are tracked properly. You get blended ROAS every week, the return across all channels against total spend, rather than numbers from one platform that claim more credit than they earned.
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Free strategy call
Let us build your retail brand's digital engine.
Tell us what is slow, what is not converting and what your ads are doing. We come back with a clear plan.
Free 30-minute strategy call
We look at your store, ads and catalogue with you.
A fixed-price plan
What we would fix first, the scope in writing and the price.
Built in the right order
Foundation, conversion, then acquisition and growth.
Book your free strategy call
Your store address and the one thing you most want to fix are enough to start.