01
Slow on a real phone
Largest Contentful Paint above 4 seconds, layout shifts, uncompressed images. Page experience is part of how Google ranks, and a slow mobile page loses the visitor before it loses the ranking.
LCP 4.6sLCP 1.9s
Technical SEO first
Jaipur, India · Sites in India and abroad
SEO Services:
Rank for the searches
that bring buyers.
Then keep them.
Technical SEO, on-page work, content and local SEO for WordPress, Shopify, Laravel and CodeIgniter sites. We fix what stops a site from ranking, in the code itself, then build the content and authority that keep it there.
- Changes made in your CMS, not a PDF
- Monthly report from GSC and GA4
- No ranking guarantees, no bought links
SEO done by the team that builds the site.
We write the code on the platforms we optimise, so a fix goes into the theme or the template the same week, not into a report someone else has to act on.
4
Platforms we code on
3mo
Minimum engagement
1x
Report every month
Why you are not ranking
Good content, still invisible. Here is usually why.
Most ranking problems are technical and structural, not a shortage of blog posts. These are the six we find on almost every site we audit.
02
Crawl budget spent on broken paths
404s, redirect chains, parameter URLs and pages blocked in robots.txt. Googlebot spends its visits on the wrong URLs instead of the pages you want indexed.
312 errors0 errors
03
No structured data
Without schema there are no review stars, breadcrumbs or product details in the results. Competitors who have it take more of the page.
Plain resultRich result
04
Pages that miss the search intent
A product page aimed at a "how to" query will not rank however well it is written. We map every keyword to the type of page that can win it first.
Wrong pageRight page
05
Invisible in your own city
No Google Business Profile, a different address on every directory, no local schema. A competitor two cities away outranks you for "near me" searches.
Not in map packTop 3 map pack
06
No internal linking
Important pages with no links from the rest of the site, and orphan pages nobody can reach. Authority never flows to the pages that sell.
Orphan pagesLinked clusters
What we do
Eight SEO disciplines, one team.
Each one is done inside your site, by people who write the code, and reported against the numbers in Search Console.
Technical SEO
Core Web Vitals, crawl errors, sitemaps, robots.txt, canonicals, hreflang, redirects and URL structure, fixed in your CMS.
Every plan
On-page optimisation
Titles, meta descriptions, headings, internal links, image alt text and intent match for every target page.
Every plan
Keyword strategy
Intent-mapped research and a keyword-to-page map, with a gap analysis against the competitors you actually face.
Every plan
Schema and structured data
JSON-LD for Organisation, LocalBusiness, Product, Article, FAQ, Breadcrumb and Review, tested before it goes live.
Every plan
Local SEO
Google Business Profile, consistent name, address and phone across directories, local schema and location pages.
Growth and Scale
Content that ranks
A monthly plan from keyword gaps: category copy, landing pages and articles in topic clusters that build authority.
Growth and Scale
AI search visibility
Clear entities, answer-first content and structured data, so AI Overviews and AI assistants can understand and cite your pages.
Every plan
Links that are earned
Content worth citing and targeted outreach to relevant publications. No paid link schemes that risk a manual action.
Growth and Scale
Free SEO audit
What we check before we recommend anything.
Every engagement starts with a technical audit, and for a new enquiry a summary audit is free. Each check is done with the tool built for it, and every finding comes with the page it is on and the fix.
9
Areas checked
1wk
To deliver
₹0
Summary audit
-
Core Web Vitals (LCP, INP, CLS)
Field data for real visitors and lab tests per template.
Google Search Console
PageSpeed Insights
-
Crawl errors and index coverage
What Google indexed, what it skipped, and why.
Google Search Console
-
Sitemap and robots.txt
Every URL in the sitemap indexable, nothing important blocked.
Screaming Frog
-
On-page signals
Titles, H1s, meta descriptions, canonicals and duplicates across the site.
Screaming Frog
-
Structured data
Valid JSON-LD and eligibility for rich results.
Rich Results Test
-
Backlink profile
Who links to you, what is worth keeping, what looks unnatural.
Ahrefs
-
Keyword rankings and gaps
What you rank for now and the queries just out of reach.
Ahrefs
Google Search Console
-
Competitor gap analysis
Keywords and pages competitors win that you do not.
Ahrefs
-
Local presence
Google Business Profile, reviews and directory consistency.
Google Business Profile
BrightLocal
Core Web Vitals
Three numbers Google measures on real visitors.
Google judges each one at the 75th percentile of page loads from Chrome users. Interaction to Next Paint replaced First Input Delay as a Core Web Vital in March 2024.
LCP
Largest Contentful Paint
How long until the main content shows.
Good ≤ 2.5s
Needs work
Poor > 4s
What we change: Right-sized hero images, preloading, server response time, fewer render-blocking scripts.
INP
Interaction to Next Paint
How quickly the page reacts to a tap or click.
Good ≤ 200ms
Needs work
Poor > 500ms
What we change: Less JavaScript on the main thread, fewer third-party tags, apps and widgets audited.
CLS
Cumulative Layout Shift
How much the page jumps while it loads.
Good ≤ 0.1
Needs work
Poor > 0.25
What we change: Image and embed dimensions set, fonts loaded without shifts, banners reserved space.
AI search
Be the page the answer is built from.
Google's AI Overviews and assistants such as ChatGPT search and Perplexity answer the question first and cite a few pages. Google says there is no special markup for AI Overviews: a page has to be indexed and eligible to show in Search. So the work is the fundamentals, done well and written to be quoted.
Answer-first content
The direct answer in the first lines of a section, then the detail, so it can be lifted as it is.
One clear entity
Your business name, address, people and services described the same way on your site, Google Business Profile and directories.
Structured data that matches the page
Organisation, Product, FAQ and Article schema that says what the visible content says.
Crawlable by the right bots
robots.txt and server rules checked so search and AI crawlers you want can reach the pages you want cited.
Local SEO
Win the map pack in the city you serve.
For a business that serves a city or a region, the map results often get the click before the first organic link does. Google ranks them on relevance, distance and prominence, and we work on the parts you control.
Google Business Profile
Categories, services, photos, posts and Q&A set up and kept current.
Consistent citations
The same name, address and phone on JustDial, Sulekha, IndiaMART and other directories.
A review routine
A simple way for happy customers to leave a review, and replies to every one.
Location pages
A real page per city or branch with local schema, not one page with ten city names.
Platform SEO
Every platform has its own SEO traps.
We build on these platforms ourselves, so we know where each one goes wrong and fix it in the theme, plugin or template.
SEO on Shopify
Shopify handles hosting and the basics well. The traps are duplicate product URLs, thin collection pages and app scripts that slow every page.
- Product links inside collections point to the canonical /products/ URL, so one product is not indexed several times.
- Collection pages get real copy, filters that do not create indexable duplicates, and pagination that works.
- robots.txt edited through robots.txt.liquid where a store needs it.
- Apps audited for the scripts they add to every page.
- Product, Offer and Review schema that matches the variant on the page.
SEO on WordPress
WordPress gives full control, which also means plugins, page builders and themes can quietly work against each other.
- Yoast or Rank Math set up once, with templates for titles and schema instead of page-by-page guesses.
- Tag, author and attachment archives kept out of the index when they add nothing.
- Page builder output and plugin scripts trimmed for Core Web Vitals.
- Caching and image formats set at the server, not with three overlapping plugins.
- Redirects managed in one place after URL changes.
SEO on Laravel
A custom Laravel site can be fast and clean, but nothing is there by default: meta tags, sitemaps and schema all have to be built.
- Titles, descriptions and canonicals editable per page from the admin.
- An XML sitemap generated from the database, updated when content changes.
- Server-rendered HTML for pages that must rank, even where Livewire or Vue is used.
- Clean URLs, correct status codes and 301s for old paths.
- JSON-LD built from real records: products, articles, locations.
SEO on CodeIgniter
CodeIgniter sites are often older builds where SEO was never part of the brief. The fixes are usually quick wins.
- Per-page meta and Open Graph tags added to the views.
- index.php removed from URLs and duplicate routes redirected.
- Sitemap and robots.txt generated, not hand-edited.
- Images resized and served in modern formats.
- Schema added for the business, its services and its pages.
Tools we use
Professional tools, not guesswork.
The same tools the work is measured with, paid for by us and included in the retainer where noted on the plans.
Research and audit
Ahrefs
Backlinks, keyword research and competitor gaps.
Screaming Frog
A full crawl: titles, canonicals, redirects, status codes.
Google tools
Google Search Console
Indexing, queries, clicks and the Core Web Vitals report.
GA4
Organic sessions, engagement and conversions in GA4.
PageSpeed Insights
Field and lab data for every key template.
Content and on-page
Surfer SEO
Content briefs from the pages that already rank.
Rich Results Test
Schema checked before and after every release.
Local SEO
Google Business Profile
The listing, posts, photos and reviews.
BrightLocal
Citations and local rank tracking.
How we work
Month by month, in writing.
SEO compounds, so the first three months are planned in detail before we start, and every month after is planned from what Search Console shows.
-
01
Month 1
Audit and technical fixes
Full technical audit in week one, priority fixes in weeks two to four, GSC and GA4 set up if they are missing, keyword map delivered.
- Audit in week 1
- Fixes made in your CMS
-
02
Month 2
On-page optimisation
Priority pages rewritten for their target queries: titles, meta, headings, copy, internal links and schema.
- Intent-matched pages
- Tracked in GSC
-
03
Month 3 and on
Content and authority
Monthly content for keyword gaps, topic clusters, local SEO kept current and links earned through outreach.
- Topic clusters
- Earned links
-
04
Every month
Report and review
Rankings, clicks, impressions, CTR and conversions from GSC and GA4: what moved, what did not, what is next.
- Real numbers
- 30-minute review call
A typical first quarter
Audit and technical fixes
On-page
Content and authority
Month 1Month 2Month 3 and on
Monthly report
Numbers you can check yourself.
Every figure in the report comes from your own Search Console and GA4, which you own and can open any time. No vanity metrics, no screenshots of a tool you cannot log in to.
- Clicks and impressions from Google
- Average position for target queries
- Click-through rate by page
- Organic conversions in GA4
- Core Web Vitals status
- What we did, and what is next
Client work
SEO work on real sites.
Shopify 2.0
Theme Conversion
Wishlist
Urbaneigh
A full legacy-to-Shopify-2.0 theme conversion with native wishlist, size guide charts, and a complete SEO schema suite.
Read the case study90+
PageSpeed Score
52 to 93
Live
Wishlist
None to Live
Reduced
Size Returns
High to Low
Fashion & Apparel · Shopify
Strange Shrew
Home Services · Laravel
Lykan Water Solutions
Fashion & Apparel · Shopify 2.0
Urbaneigh
90+ pagespeed score
Fashion & Apparel · WordPress
Nayi Nazar
Automated whatsapp enquiries
Wholesale / Fashion · WordPress
Keeyara
Automated enquiry flow
See every case study
Shopify, WordPress and custom builds, with the brief, the work and the result.
View all workPricing
Three retainer plans.
SEO is not a one-time job: results build over months. The minimum engagement is 3 months, the time technical fixes need to be picked up by Google.
Foundation
Fix the technical base and the pages that matter most.
₹8,000 /month
Minimum 3 months
- Full technical audit (month 1)
- Up to 10 pages optimised a month
- Keyword research and keyword map
- Schema implementation
- GSC and GA4 setup and monitoring
- Monthly report
- Local SEO
- Content creation
Most chosen
Growth
Technical, on-page, local SEO and content every month.
₹18,000 /month
Minimum 3 months
- Full technical audit (month 1)
- Up to 25 pages optimised a month
- Keyword research and keyword map
- Schema implementation
- GSC and GA4 setup and monitoring
- Monthly report
- Local SEO (Google Business Profile and directories)
- 2 content pieces a month
Scale
For large catalogues and several locations.
₹35,000 /month
Minimum 3 months
- Full technical audit (month 1)
- Unlimited pages optimised
- Keyword research and keyword map
- Schema implementation
- GSC and GA4 setup and monitoring
- Monthly report
- Local SEO for several locations
- 6 content pieces a month
All prices exclude GST. Minimum engagement 3 months. Tool costs (Ahrefs, Screaming Frog) are included in the retainer.
Not sure which plan you need?
Start with the free summary audit. You get the main issues on your site and the plan that fits them, with no obligation.
FAQ
Honest SEO answers.
If your question is not here, put it in the form and you will get a straight answer.
No, and nobody honestly can. Google does not share how rankings are decided, and they depend on competition, content and hundreds of other signals. We guarantee the work: Google-approved practices, technical issues fixed, content and authority built, and real numbers from your own Search Console every month.
Technical fixes usually show up in Search Console impressions within 4 to 8 weeks. Competitive keywords typically take 3 to 6 months. Local and long-tail searches often move faster, in 6 to 10 weeks. Results build on each other, which is why the minimum is 3 months.
They answer the question and cite a few pages. Google says there is no special markup for AI Overviews: a page has to be indexed and eligible to show in Search. We make your pages easy to understand and quote: answer-first copy, consistent business details, structured data that matches the page, and crawl access for the bots you want.
They do different jobs. Ads stop when the budget stops; a page that ranks keeps bringing visits without extra spend. Most brands do best with both: ads for demand right now, SEO for traffic that builds up over time.
We earn them: content worth citing and targeted outreach to relevant publications and directories. We do not buy links. Paid link schemes break Google's spam policies and can lead to a manual action that takes months to recover from.
Both rank well when set up properly. WordPress with Yoast or Rank Math gives full control. Shopify has a few structural quirks, such as duplicate product URLs inside collections, that we handle in the theme. We build on both, so we make the changes directly.
You do. Search Console, GA4 and Google Business Profile stay in your name with us added as users, and every page and article we write is yours to keep if you stop working with us.
Search Console and GA4 access (or we set them up), CMS access to make changes, and a short brief: who your customers are, the competitors you know of, and the searches you most want to win. Then a 30-minute kick-off call in week one.
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Free SEO audit
Find out what is holding your site back.
Send your site address. We reply with the main issues we see, what we would fix first, and the plan that fits.
Free summary audit
The main technical and on-page issues on your site, in plain language.
A plan with a fixed monthly fee
What we would do in the first three months and which plan fits.
Monthly reports from your own data
Search Console and GA4 numbers you can check yourself.
Request your free SEO audit
Your website and the searches you most want to rank for are enough to start.