Mobile-first design
Designed for the phone before the desktop, because that is where most shoppers browse.
End-to-end eCommerce web development from Jaipur: Shopify theme builds, WooCommerce stores and custom PHP stores on CodeIgniter 4. Mobile-first, fast-loading, checkout-tested and production-ready from day one.
Three platforms, one team, an honest recommendation.
We build on Shopify, WooCommerce and custom PHP, so we recommend the platform that fits your catalogue and business model, not the one that earns us more.
3
Platforms we build on
90+
PageSpeed target
30d
Post-launch support
Platform expertise
Each one is the right answer for some stores and the wrong one for others. Here is what we build on each and where it falls short.
Shopify 2.0 themes in native Liquid, with custom sections, blocks and metafield-driven content and no page builder. The best choice for D2C brands that want to launch fast and scale without managing servers.
What we build
Custom Shopify 2.0 themes
From Figma to Liquid: sections, blocks, metafields, dynamic sources
Platform migrations
WooCommerce, Magento or custom PHP to Shopify
CRO and product page work
Wishlist, bought-together, size guide, sticky add to cart, trust signals
App integration and custom apps
Klaviyo, Judge.me, Shiprocket, Razorpay, custom Liquid sections
WooCommerce on a custom WordPress theme, not an off-the-shelf template. ACF for content, a custom PHP SEO module and full product schema. Best for brands that need deep content alongside the store, or that already run on WordPress.
What we build
Custom WooCommerce themes
PHP templates, no page builder, ACF-driven content
SEO and schema module
Product, BreadcrumbList and Organisation schema
AJAX search and filters
Live product search and category filters with no page reload
Razorpay and checkout work
Gateway setup, custom checkout fields, abandoned cart recovery
When Shopify and WooCommerce cannot do what you need: wholesale pricing tiers, B2B accounts, custom booking flows, complex inventory logic or ERP integration. Built on CodeIgniter 4 with full MVC architecture, owned entirely by you, with no monthly platform fee.
What we build
B2B and wholesale platforms
Tiered pricing, minimum order quantities, trade accounts, enquiry systems
ERP and inventory integration
Tally, SAP or a custom ERP, with stock synced through an API
Booking and rental systems
Date-based availability, slot booking, custom pricing rules
Multi-vendor marketplaces
Vendor onboarding, commission management, seller dashboards
Every store includes
None of these is an add-on. They are part of the scope from the first quote.
Designed for the phone before the desktop, because that is where most shoppers browse.
Image optimisation, deferred scripts, critical CSS and lazy loading as standard.
UPI, cards, netbanking, EMI and wallets, tested end to end before launch.
Product, BreadcrumbList and Organisation schema, meta tags and sitemap configured.
Purchase, AddToCart and ViewContent events, verified in Tag Manager and Events Manager.
Shiprocket or your courier: rates, labels and order tracking connected before launch.
Checkout, payment, email, mobile, speed, redirects and analytics, all signed off.
Bug fixes and urgent changes for 30 days after launch, at no extra cost.
Platform comparison
The short version of the conversation we have on every discovery call. Not sure which fits? We give an honest recommendation before you commit to anything.
| Criteria | |||
|---|---|---|---|
| Monthly platform cost | Shopify plan fee | Hosting only | Hosting only |
| Build timeline | 2 to 6 weeks | 4 to 10 weeks | 8 to 20 weeks |
| Mobile checkout | Highest converting | Good | Built to spec |
| Content flexibility | Good | Highest | Full |
| Custom B2B logic | Limited | Plugin-based | Full |
| ERP and API integration | Through apps | Plugin or custom | Native |
| Server management | None | You manage it | You manage it |
Mobile first, in practice
Mobile first is a set of decisions, not a breakpoint. Every layout starts at a 390px screen, and the desktop version is built after the mobile one works.
390px first
Hero images, type sizes and layouts are set for small screens before anything else.
44px touch targets
Buttons, swatches and size options big enough to tap without zooming.
Add to cart in reach
On product pages the add-to-cart button is visible without scrolling.
Real devices
Tested on mid-range Android phones and iPhones, not only browser emulation.
Payments and tracking
Payments and analytics are where launches quietly go wrong. We test both on the staging store before the domain ever points at it.
Razorpay on every build
Through the native Razorpay channel or a supported app on Shopify, and the Razorpay gateway on WooCommerce.
Webhooks for order confirmation
Orders are captured even if the shopper closes the browser before the thank-you page loads.
Every payment method tested
UPI, card, netbanking and wallet payments run end to end on staging.
Events verified, not assumed
Purchase, AddToCart and ViewContent checked in Tag Manager and Meta Events Manager.
Build specs
A few of the stores we have built, with the features and integrations delivered on each.
| Store | Platform | Key features built | Performance | Integrations |
|---|---|---|---|---|
| NIJ by Indiloom | Custom theme, wishlist, size guide, swatch picker, hero slider | LCP 2.5s, 90+ PageSpeed | Razorpay, Judge.me, Meta Pixel | |
| Keeyara Wholesale | B2B pricing, enquiry list, mega menu, bulk order form | B2B checkout flow | Razorpay, Shopify B2B | |
| Nayi Nazar | Custom theme, AJAX search, filters, SEO module, schema | Rich snippets live | Razorpay, ACF, Search Console | |
| Urbaneigh | Wishlist, mega menu, size guide, migration | 91 PageSpeed mobile | Razorpay, Shiprocket | |
| Pro Ase Sports | Product page rebuild, bought-together block, mega menu, Judge.me | LCP 5.8s to 2.1s | Razorpay, Judge.me |
How we build
Design is signed off before code is written, everything is built on staging, and your old store stays live until the new one is confirmed working.
Stage 1
We review your catalogue, current platform, business model and growth plans, recommend a platform with the reasoning, and confirm pages, features, integrations and timeline in a scope document.
Stage 2
Homepage, collection, product, cart and checkout designed for mobile and desktop, with two revision rounds. Changes in design are free; changes in code are not.
Stage 3
Developed on a staging URL, not the live store. Products loaded, payments tested, shipping configured and analytics installed, with weekly updates.
Stage 4
A 40-point checklist, DNS switched in a low-traffic window, the old site kept live until the new store is confirmed, and a training call for your team.
Store migration
We move stores from WooCommerce, Magento, OpenCart, PrestaShop or custom PHP. Products, variants, images, orders, customers and blog posts come across, and every old URL gets a 301 redirect so search rankings are kept.
Client stores
A full Shopify 2.0 theme rebuild that increased conversion rate by 38% and boosted PageSpeed from 44 to 96.
Read the case study+38%
Conversion Rate
0.60% to 0.83%
+118%
PageSpeed Score
44 to 96
-63%
Page Load Time
4.9s to 1.8s
Fashion Accessories · Shopify
Handicrafts & Decor · Shopify
Fashion & Apparel · Shopify
Fashion & Apparel · Shopify
Fashion & Apparel · Shopify
Fashion & Apparel · Shopify
Fashion & Apparel · Shopify
Sports Retail · Shopify 2.0
+38% conversion rate
See every case study
Shopify, WordPress and custom builds, with the brief, the work and the result.
View all workPricing
Scope, pages and features are agreed before work starts, with no hourly billing. Price depends on platform and scope, so these are starting ranges.
Shopify Starter
Theme customisation or a clean Shopify build.
₹25K to ₹50K
3 to 5 weeks
Shopify / WooCommerce Growth
A custom Figma-to-code build with the full theme made from scratch.
₹60K to ₹1.2L
6 to 10 weeks
Custom CI4 / Complex
A full custom eCommerce platform, scoped individually after discovery.
₹1.5L +
12 to 20 weeks
All prices exclusive of GST. Shopify monthly plan and hosting are separate costs.
Not sure which platform or scope you need?
Tell us about your store. You get an honest platform recommendation and a scoped quote before you commit to anything.
FAQ
Not sure which platform or how to scope your store? Ask us directly, we respond within 2 hours.
Choose Shopify if you want to launch fast, do not want to manage hosting or plugins, and mobile checkout is a priority. Choose WooCommerce if content matters as much as commerce, you already run WordPress, or you want lower monthly costs and can manage hosting. For most Indian D2C brands starting out, Shopify is easier to launch and scale.
Yes, from WooCommerce, Magento, OpenCart, PrestaShop or a custom PHP platform. Products, variants, images, orders, customers and blog posts are transferred, and every old URL gets a 301 redirect so rankings are preserved. The old store stays live until the moment DNS switches, so no orders are lost during the move.
No. We build custom PHP themes for WordPress with ACF for content management. Page builders add page weight and complexity that conflict with our PageSpeed targets, and the code is harder to maintain and extend. If you specifically need a page builder, we will tell you before taking the project that we are probably not the right fit.
Razorpay is integrated and tested on every build: through the native Razorpay channel or a supported app on Shopify, and the WooCommerce Razorpay plugin on WooCommerce. We test UPI, card, netbanking and wallet payments on staging, and configure the Razorpay webhook so orders are captured even if the browser closes early.
Every layout decision is made for a 390px screen first. Hero images are sized for mobile, text is set for small screens, touch targets are at least 44px, and the add-to-cart button is visible without scrolling on product pages. We test on real mid-range Android phones and iPhones, not just browser emulation, before delivery.
Yes, that is the goal. A training call after launch covers products, collections, banners and discounts. On Shopify the theme editor handles content changes without code; on WooCommerce with ACF, content sits in structured fields. For development work beyond content changes, we offer a monthly retainer or hourly support.
It depends on the platform and scope. A Shopify store usually takes two to six weeks, WooCommerce four to ten weeks, and a custom CodeIgniter 4 platform eight to twenty weeks. The timeline is fixed in the scope document after discovery, before any work starts.
When Shopify and WooCommerce cannot do what your business needs: tiered wholesale pricing, B2B trade accounts, custom booking or rental flows, complex inventory rules, or real-time ERP integration with Tally or SAP. It costs more and takes longer to build, but there is no monthly platform fee and you own the code.
The map pack is ranked on three things Google names publicly, and only two of them are yours to change. Here is what that means in practice for a Jaipur business, and which of the usual local SEO advice is a waste of your time.
Most of the risk in a WooCommerce to Shopify move is not the product data. It is the URL map, the things that were plugins and now have to be rebuilt, and in India the payment gateway, which does not come across at all.
Shopify handles a lot of technical SEO for you and leaves a specific set of problems it cannot fix. Here is which pages to fight for, the duplicate URL trap every store has, and what to do about supplier product copy.
Let's talk about your store
Shopify, WooCommerce or custom PHP. Tell us about your products and plans, and we reply within 2 hours with a recommendation and next steps.
Discovery call
Your catalogue, platform and goals, with an honest platform recommendation.
Fixed-price scope
Pages, features, integrations and timeline in writing.
Launch with support
Built on staging, launched carefully, then 30 days of support.
Share your current store or your idea. We reply with the platform we would use, the timeline and a fixed price.