01
The page is too slow
Most of your traffic is on a mid-range Android on a patchy connection. If the first image takes five seconds, they are gone before the store appears.
4.9s
1.8s
Shopify Select Partner
Conversion rate optimisation
Shopify CRO: Same traffic.
More orders.
Fixed in your theme.
Instead of buying more visitors, we fix the reasons the visitors you already have walk away: pages that load too slowly, product pages that dodge the obvious question, carts that lose people, and checkouts that make paying harder than it needs to be.
- Code in your theme, not more apps
- Every change on a duplicate theme
- Measured before and after
Impulsebyte is a Shopify Select Partner.
Every Shopify Partner starts at the Registered tier. Shopify moves a partner up to Select on performance, measured on the merchants it works with and the new stores it brings to Shopify.
+38%
Conversion, Pro Ase Sports
1.8s
Load time, from 4.9s
29%
Prepaid, up from 18%
In one picture
What conversion rate optimisation actually means.
Out of every hundred people who visit a Shopify store, roughly one buys. CRO is the work of making that two, without adding a single visitor or a single rupee of ad spend.
Today
100 visitors, 1 buyer
The other 99 are not bad traffic. Most of them wanted the product. They ran into something on the way and left, and nothing in your reports tells you what it was.
After CRO
100 visitors, 2 buyers
One extra buyer in every hundred doubles your revenue from the same ad budget. Everything below is how we go about finding that second buyer.
Where they go
Six reasons a ready buyer walks away.
Not guesses: what we find, over and over, when we open up a D2C store and watch real visitors on real phones.
02
The product page dodges the question
Will it fit, what is the fabric, when will it arrive at my pincode, what if it is wrong. Most pages offer a carousel and brand copy instead.
Carousel and copy
Answers
03
The cart makes them stop and think
Shipping that only appears at the end, a coupon box that sends them hunting, no easy way back to shopping.
Separate page
Side drawer
04
The checkout asks for too much
The most expensive place to lose someone: missing UPI, no one-tap login, a long form on a small screen.
5 steps
2 steps
05
Search cannot find your products
Someone typing in your search box is your most ready buyer. On most stores it returns nothing useful.
No results
Instant results
06
The numbers are wrong
Purchases counted twice, a Pixel firing on the wrong event, GA4 and Shopify disagreeing by a third.
Three answers
One answer
Drag the handle
The same product page, before and after.
Same photography, same price, same stock. What changed is how quickly a buyer can answer their own questions and pay.
The image loads first, not last
Right size, right format, loaded before anything else.
Size and delivery answered on the page
The two questions that send people to WhatsApp, or away.
One clear button, always in reach
Not competing with three others of the same size and colour.
Payment options shown early
Nobody should reach the last step to find out you take UPI.
YOURBRANDBefore
Large image, 4.9s to load
Linen Kurta Set
₹2,499
No size guidance
Delivery date unknown
Payment methods at the last step
WishlistShareAdd
YOURBRANDAfter
Linen Kurta Set
₹2,499 · In stock
Size guide, fits true to size
Delivered by Tuesday
UPI · Cards · COD
Add to cart
Drag, or use the arrow keys. An illustration of the changes we make, not a client screenshot.
Measured on a real phone
Speed is the first thing a buyer judges you on.
Google scores every store out of 100 on a mid-range phone. This is Pro Ase Sports after we rebuilt the front end: same catalogue, same photos, same Shopify plan.
Before
44
Mobile PageSpeed
After
96
Mobile PageSpeed
Time until the page is usable
Before4.9s
After1.8s
What we changed
Scripts bundled
On House of EZRO, 24 files became 7.
Apps audited
Unused apps come off.
Images resized
Right size, right format.
Theme on 2.0
Sections your team can edit.
The work itself
Four things we build, in this order.
We are a development agency, so this is code in your theme rather than another app stacked on top. Every change goes on a duplicate theme first and rolls back in a click.
Step 1
Make the numbers trustworthy
Pixel, Conversions API, GA4 and Shopify reconciled to one figure, so you can tell afterwards whether anything we did worked.
- Duplicate and missing events fixed
- Heatmaps and session recordings set up
Step 2
Make the store fast
The fix with the widest reach, because it helps every page and every visitor. Front-end engineering inside the theme, not a compression plugin.
- Tested on real mid-range Android phones
- Stays fast after the next campaign adds tags
Step 3
Rebuild the product page and cart
The two screens that decide almost everything, built around the questions your support team answers every day, with the cart in a drawer.
- Size, fit and delivery above the fold
- Reviews placed where the doubt is
Step 4
Shorten the checkout
Fewer steps, UPI in one tap, and prepaid made the easy choice so fewer orders come back undelivered.
- Partner status with checkout and payment providers
- COD to prepaid treated as a headline metric
Before
Cart page
Login
Address
Shipping
Pay
After
Cart drawer
One-tap UPI
How it runs
Five weeks, and you see something every week.
No long silence followed by a big reveal. The audit lands in week one, and from week two changes go live one at a time so you can tell which one did what.
-
01
Week 1
Audit
The store on real phones, session recordings watched, and what is costing you orders written down in the order it is worth fixing.
- Free
- Yours to keep
-
02
Weeks 1 to 2
Fix the tracking
So that when we change something, everyone agrees on whether it worked. Nothing else starts until this is right.
-
03
Weeks 2 to 3
Ship the certain wins
Speed, broken cart behaviour, missing payment methods, unanswered product questions. These need doing, not testing.
-
04
Weeks 3 to 5
Test the judgement calls
Offers, bundles, urgency, when to allow COD. Anything reasonable people disagree about gets tested.
-
05
Week 5
Report and hand over
Before and after on everything we said we would move, what worked, what did not, and what is worth doing next.
Five weeks, start to report
Audit
Tracking
Certain wins
Tests
Report
Week 1Week 3Week 5
Stores we have done this on
Readings taken before and after.
Shopify
eCommerce
Cart Drawer
House of EZRO
Shopify store for a leather footwear brand, with a gendered mega menu across nine shoe categories, size-variant quick add and a shoppable video wall.
Read the case study-71%
JS Request Count
24 files to 7 files
Fixed
Cart Price Errors
Broken to Consistent
Mobile Fixed
Reels Autoplay
Stalling to Working
Fashion & Apparel · Shopify
House of EZRO
-71% js request count
Talent Search & HR Advisory · Recruitment
Ground Zero
4 Live content modules
Education / Non-Profit · CodeIgniter 4
JNV Sikar Alumni Association
3 Live user roles
See every case study
Shopify, WordPress and custom builds, with the brief, the work and the result.
View all workPartners
Partner or certified on the platforms this work touches.
Shopify
GoKwik
Fastrr Checkout
Razorpay
PhonePe
Cashfree
Shiprocket
Klaviyo
Mailchimp
Brevo
GoKwik
Fastrr Checkout
Razorpay
PhonePe
Cashfree
Shiprocket
Klaviyo
Mailchimp
Brevo
Meta
Google
Google Display Ads
WhatsApp Business
Microsoft Clarity
Google Analytics
Google Gemini
Elementor
Cloudflare
Google Cloud
Google Workspace
DigitalOcean
Free, and yours to keep
A written audit of your store.
Not a sales call with a slide deck. A document written by the developer who would do the work, showing what is costing you orders and what each fix involves. You keep it whatever you decide, and you are welcome to hand it to another agency.
Delivered in 5 working days
Read-only access is enough
After the audit: a flat fee, quoted line by line against the fix list, so you see what each item costs before committing to any of it. Never a percentage of revenue.
Store audit
Free- 1
A speed report from a real mid-range phone, not a desktop test
- 2
Your product page and cart reviewed against what buyers ask
- 3
A tracking check: Pixel, Conversions API, GA4, duplicate events
- 4
Checkout and payment gaps named specifically
- 5
A fix list in priority order, with effort against expected impact
FAQ
Straight answers.
If yours is not here, put it in the form and you will get a real answer rather than a brochure.
For split testing to mean anything you want a few thousand visits a week. Below that, testing is theatre. But the biggest wins on most stores are not tests at all: speed, a broken cart, a missing payment method, a question the page never answers. Those are worth fixing at any size, and the audit looks for them first.
Only if the evidence says the theme itself is the problem. A redesign throws away everything the store has learned and usually costs conversions for a month while it settles. Four changes that matter beat forty that do not.
We write code inside your theme, on a duplicate first. Apps have their place, but each one adds scripts and a monthly fee, and app sprawl is one of the most common reasons a store is slow.
A flat fee, quoted line by line against the fix list in your audit, so you see what each item costs before committing. Never a percentage of revenue and never an open-ended retainer. Taking the list and doing the work yourself is a perfectly reasonable outcome.
No, and anyone who does is guessing. It depends on your offer, pricing, traffic and category, and we control only part of that. What we commit to is a measured starting point, changes shipped on schedule, and honest before and after numbers, including for the changes that did not work.
Because an order that comes back undelivered is not revenue, it is two shipping charges. For Indian D2C brands, moving orders from COD to prepaid is often worth more than lifting the conversion rate itself, so we treat prepaid share as a headline metric.
Yes, and it usually makes the ads work harder. A media buyer needs clean tracking and a page that holds attention. We fix both, tell them what changed and when, and stay out of the ad account unless you want us in it.
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Free store audit
Find out what is stopping your buyers.
Tell us what you are running today. We reply within one business day, and the audit lands within 5 working days.
Free written audit (5 working days)
Speed, product page, cart, tracking and checkout reviewed.
A fix list, priced line by line
Pick what you want done, or do it yourself.
Measured before and after
Honest numbers, including for what did not work.
Request your free store audit
Your store address and what worries you most is enough to start.