PPC & Paid Ads
Google Search, Shopping, Display, Performance Max, and YouTube ads managed in-house - for eCommerce, D2C brands, and lead generation. Conversion tracking set up properly from day one. ROAS-focused, not click-chasing. We manage the budget like it is our own money.
Six reasons your Google Ads spend is not returning results.
Most underperforming accounts have the same structural problems. These are the six we fix in month one.
The account runs, clicks happen, money is spent. But there is no conversion event - so Google cannot optimise for purchases or leads. Smart Bidding is blind. You are paying for traffic with no idea if it converts.
Broad match keywords without negatives means ads showing for completely irrelevant searches. Budget spent on people looking for something entirely different. A classic sign of a set-and-forget account.
Someone searches for "buy ethnic kurta online" and your ad sends them to your homepage. They have to navigate from there. Every extra click is a drop in conversion rate. Landing pages must match intent.
Brand keywords, competitor keywords, category keywords, and product keywords all in one campaign. Different intent, different bids, different landing pages needed - but the budget is split equally and none perform well.
Ads running 24/7 equally. Your business converts between 9 AM and 9 PM but 30% of the budget is spent on midnight clicks from people browsing before sleep who will never come back.
97% of first-time visitors do not convert. Without a remarketing campaign, you spend on acquiring them and then let them leave forever. The cheapest conversion is someone who already knows you.
Six campaign types we build and manage.
Google Search
Intent-matched search campaigns - keyword research, match type strategy, ad copy with all extensions, negative keyword list, ad schedule, and bid strategy matched to your conversion window. Weekly search term report with new negatives added.
Google Shopping
Product feed optimisation in Google Merchant Centre, Shopping campaign structure by category and margin, bidding by product performance. For eCommerce and D2C brands with a Shopify or WooCommerce catalogue. Highest ROAS campaign type for product search.
Performance Max
Asset group setup with headlines, descriptions, images, logos, and video assets across Search, Shopping, Display, YouTube, and Gmail in one campaign. Audience signals configured correctly so Google does not waste the learning phase on wrong users.
Remarketing
Audience segmentation - past visitors, cart abandoners, product viewers, converters excluded. Display and Search remarketing with message matched to where in the funnel the user dropped off. The highest converting segment in any account.
YouTube Ads
In-stream and in-feed video campaigns for brand awareness and product launches. Audience targeting by interest, intent, and custom segments. Brief and script guidance if you need it. Views and view-through conversions tracked separately from direct conversions.
Lead Generation
Search campaigns for service businesses - structured around high-intent queries, with lead form extensions and conversion tracking via Google Tag Manager to your CRM or contact form. Cost-per-lead tracked and optimised weekly.
Month one gets the foundations right.
Week 1: audit existing account or set up fresh. Conversion tracking implemented via Google Tag Manager - purchase, lead, phone call. No campaign runs without verified conversion tracking.
Week 2: campaign structure mapped by intent - brand, competitor, category, product. Keyword research with estimated CPC and volume. Ad groups tightly themed. Negative keyword list built from day one.
Week 3: responsive search ads written for every ad group. All extensions configured - sitelinks, callouts, structured snippets, call, location. Landing page reviewed and CRO recommendations flagged.
Week 4+: campaigns live. Search terms reviewed weekly, new negatives added, bids adjusted, low-performing ads paused. Monthly report with ROAS, CPC, conversion rate, cost/conversion, and budget pacing.
Sample Google Search ad we build.
Management fee. You control the ad budget.
Our fee is for management, strategy, and optimisation - separate from your Google Ads spend, which goes directly to Google under your account.
Management fee + GST. Ad budget goes directly to Google - not through us. You own the account. Get a free audit first
Honest answers about paid ads.
Already running ads and not seeing results? Request a free account audit.
Get a Free AuditPaid campaigns we have run.
Stop spending on clicks. Start spending on conversions.
Free Google Ads audit - we tell you exactly what is wrong with your current account before you pay us anything.