Case study Electronics / B2B WordPress

Texonic Instruments B2B WordPress Site

A B2B WordPress site for an electronics distributor with a dynamic partner logo manager, 8-division VAD page, and Brevo SMTP integration.

Texonic Instruments — B2B WordPress Site

Overview

About the project

Texonic Instruments is a value-added distributor of electronic components across India. Their existing website was static HTML with no CMS, making every update a developer task. They needed a managed WordPress site with custom admin controls for partner logos, a product division showcase, and reliable transactional email.

The challenge

What needed solving

Maintaining the partner logo carousel required editing HTML directly. The VAD page listing 8 product divisions had no CMS control. Transactional emails were going to spam or not being delivered due to shared hosting SMTP issues. Hero section variants needed to be switchable without a developer.

Our approach

How we solved it

We built a custom WordPress theme with a Partner Logo Manager CPT — drag-and-drop ordering, logo upload, partner URL per entry. The VAD page was built as a template pulling from a Product Divisions CPT with icon and description per division. Brevo SMTP was configured via WP Mail SMTP with API key authentication. Hero section variants were made switchable via a theme options panel.

Results

What changed

Fixed

Email Deliverability

SpamInbox

Self-managed

Partner Updates

Dev requiredAdmin panel

8 Live

Product Divisions

08

In the client's words

Our emails actually reach customers now and we can update partners and products without calling a developer every time.
M Managing DirectorTexonic Instruments

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