Electronics / B2B
Texonic Instruments — B2B WordPress Site
Fixed
Email Deliverability
Self-managed
Partner Updates
8 Live
Product Divisions
Overview
Texonic Instruments is a value-added distributor of electronic components across India. Their existing website was static HTML with no CMS, making every update a developer task. They needed a managed WordPress site with custom admin controls for partner logos, a product division showcase, and reliable transactional email.
The Challenge
Maintaining the partner logo carousel required editing HTML directly. The VAD page listing 8 product divisions had no CMS control. Transactional emails were going to spam or not being delivered due to shared hosting SMTP issues. Hero section variants needed to be switchable without a developer.
Our Approach
We built a custom WordPress theme with a Partner Logo Manager CPT — drag-and-drop ordering, logo upload, partner URL per entry. The VAD page was built as a template pulling from a Product Divisions CPT with icon and description per division. Brevo SMTP was configured via WP Mail SMTP with API key authentication. Hero section variants were made switchable via a theme options panel.
Before vs After
| Metric | Before | After | Change |
|---|---|---|---|
| Email Deliverability | Spam | Inbox | Fixed |
| Partner Updates | Dev required | Admin panel | Self-managed |
| Product Divisions | 0 | 8 | 8 Live |
Client Testimonial
"Our emails actually reach customers now and we can update partners and products without calling a developer every time."
M
Managing Director
Texonic Instruments
More Work
