How We Achieved 4.2× ROAS on Meta Ads for a Haircare Brand — Full Funnel Breakdown
From a broken ₹50K/month account spending on cold audiences with no retargeting, to a structured TOF → MOF → BOF funnel sustaining 4.2× ROAS over 4 months. Every decision explained.
More from the blog
All articles
Moving From WooCommerce to Shopify: A Migration Checklist That Protects Your Rankings
Most of the risk in a WooCommerce to Shopify move is not the product data. It is the URL map, the things that were plugins and now have to be rebuilt, and in India the payment gateway, which does not come across at all.
How Much Does Migrating to Shopify Actually Cost?
A Shopify migration typically runs Rs 60,000 to Rs 3L and above, depending on catalogue size, data complexity and whether a redesign comes with it. Here is what actually drives the number.
How Much Does a Shopify Store Actually Cost in 2026?
Most businesses spend Rs 35,000 to Rs 3L and above on Shopify development, plus Rs 2,000 to 25,000 a month on the platform and apps. Here is the breakdown by project type and what pushes a quote up.