Shopify 1 min read · Jul 8, 2026

How We Achieved 4.2× ROAS on Meta Ads for a Haircare Brand — Full Funnel Breakdown

From a broken ₹50K/month account spending on cold audiences with no retargeting, to a structured TOF → MOF → BOF funnel sustaining 4.2× ROAS over 4 months. Every decision explained.

S
Sheesh
Founder, Impulsebyte · About the author
How We Achieved 4.2× ROAS on Meta Ads for a Haircare Brand — Full Funnel Breakdown
From a broken ₹50K/month account spending on cold audiences with no retargeting, to a structured TOF → MOF → BOF funnel sustaining 4.2× ROAS over 4 months. Every decision explained.
Tags: Shopify