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How We Achieved 4.2× ROAS on Meta Ads for a Haircare Brand — Full Funnel Breakdown Shopify

Jul 8, 20261 min read

How We Achieved 4.2× ROAS on Meta Ads for a Haircare Brand — Full Funnel Breakdown

From a broken ₹50K/month account spending on cold audiences with no retargeting, to a structured TOF → MOF → BOF funnel sustaining 4.2× ROAS over 4 months. Every decision explained.

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