Strange Shrew
Designer Womenswear Store
Shopify theme for an independent womenswear label working in upcycled fabric, ikat, lace and appliqué, organised into The Light, The Dark and Butterfly collections.
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Case study
Wellness & Travel
WordPress
WordPress
Soul Vacation Custom WordPress Theme
A hand-coded ACF-powered WordPress theme built from a static HTML source with 6 custom post types, SEO schemas, and a demo content importer.
Overview
About the project
Soul Vacation is a wellness retreat brand in Goa offering yoga retreats, detox packages, and destination stays. They needed a WordPress site their team could manage without technical knowledge, maintaining pixel-perfect fidelity to an existing static HTML design. No page builders.
The challenge
What needed solving
The static HTML design had been built by a designer but never converted to a CMS. The client needed their team to add retreat packages, testimonials, and blog posts independently. The site also needed full SEO structured data, fast load times, and a demo content importer for quick future installations.
Our approach
How we solved it
We converted the static HTML to a custom WordPress theme in PHP, CSS, and vanilla JS. Six CPTs were registered: Retreats, Experiences, Testimonials, Team Members, FAQs, and Press Mentions. ACF field groups were configured for every CPT. A schema module injected JSON-LD for Organization, WebPage, and Event types. A demo content importer was built using WordPress native WXR format.
Results
What changed
95
PageSpeed Score
4895
6
CPTs Live
06
Full CMS
Admin Ease
NoneFull CMS
In the client's words
We finally have a website our team can actually update. No developer needed for adding a new retreat or testimonial. And it loads incredibly fast.
More work
Other projects we have shipped
Fashion & Apparel
Frank Romello
Men's Footwear Store
Shopify store for a men's footwear brand, with shop-by-occasion and shop-by-size navigation, faceted collection filtering and a cart drawer carrying coupons and a shipping estimator.
Read the case study1JobTracker
Job Application Tracker
A job application tracker for people looking for work in the social impact sector, with a visual dashboard, a five-stage status pipeline, resume management and inactivity email nudges.
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