Facebook, Instagram and WhatsApp ads for Indian D2C brands and lead-gen businesses. We rebuild the tracking so the reports are true, simplify the account so it can actually learn, produce creative that answers real objections, and judge every rupee on profit rather than on the number the platform reports back to itself.
Money leaks at every one of them, and most agencies only look after the first. Managing Meta ads properly means owning all four, which is why we can say plainly when the problem is not the ads at all.
The creative does the targeting now. If the idea is wrong, no amount of bidding saves it.
You have paid for this click whatever happens next. It is the most expensive moment in the chain.
A brilliant ad pointing at a five second page is money set on fire. We build Shopify stores, so we can fix this part too.
Only now is it revenue. A cash on delivery order that comes back is two shipping bills, not a sale.
When spend goes up and profit does not, the cause is almost never the bidding. It is one of these, and every one of them is visible in an audit before anybody touches a budget.
A Pixel firing on the wrong event, no Conversions API, one sale counted twice. Meta optimises towards whatever you feed it, so a bad signal means bad buying, forever.
Fourteen campaigns, none of them getting enough conversions to finish learning. Every budget change resets the clock, so the account never learns anything at all.
Thirty variations of the same idea is one test, not thirty. Winning accounts test angles: the objection, the buyer, the moment of need. Colour swaps just look like activity.
A strong click-through rate into a store that takes five seconds to load is money set on fire. Being a Shopify development agency means we can say so, and then fix it.
A large share of cash on delivery orders never gets delivered, and both shipping legs are still yours to pay. An account optimised on gross orders will happily buy you returns.
When the fee is a share of spend, the incentive is for you to spend more, not to earn more. We charge a flat fee or a share of the revenue, so we can tell you honestly when the right move is to cut the budget.
Meta needs a certain number of conversions per ad set each week before it stops guessing. Split the same budget across fourteen campaigns and none of them ever get there. Consolidating is not tidying up, it is the difference between an account that learns and one that never does.
The Pixel runs in the browser, which means ad blockers, privacy settings and flaky mobile connections quietly swallow a share of your purchases. Meta never hears about those sales, so it never learns to find more people like those buyers.
Illustration, not a measured figure. How much is lost depends on your traffic, and the audit measures it on your own account.
So one sale is one sale, not two, which is where inflated ROAS usually comes from.
Missing parameters are why match quality is poor, and poor matching means worse targeting.
Ads Manager, GA4 and your Shopify admin agreeing on one revenue figure.
Meta decides who sees your ad, so the only real lever left is what the ad says. We test one objection per concept, written from the questions your own support inbox answers every day. Design, video and packaging are in house, so a new angle does not wait three weeks on a vendor.
Will it fit. Is it worth the price. What if I do not like it. Answer the thing stopping them.
The same product sells differently to a gifter, a first timer and someone replacing one.
Wedding season, a heatwave, a festival, payday. The reason to buy now rather than later.
Someone ordinary using it, filmed on a phone. Usually beats the studio shoot outright.
If every order has to be bought, the margin never improves. Retention is what lets you pay more than a competitor for the same click and still profit.
Sometimes the audit says the account is fine and the store is the problem. Because we build Shopify stores as our main business, we can fix that instead of handing you a report about it. These are brands where the same ad spend started working harder once the store stopped losing people.
Fashion & Apparel
Shopify store for a Jaipur womenswear brand, with a mega menu, offcanvas wishlist and search, quick add with inline size variants, and a shoppable video section.
View case study
Fashion Accessories
A Shopify build for a women's handbag and lifestyle brand, focused on fast product discovery across totes, crossbody bags, duffles and slings, with a purpose-driven brand story woven through the shopping experience.
View case study
Sports Retail
A full Shopify 2.0 theme rebuild that increased conversion rate by 38% and boosted PageSpeed from 44 to 96.
Fashion & Apparel
Shopify store for a men's footwear brand, with shop-by-occasion and shop-by-size navigation, faceted collection filtering and a cart drawer carrying coupons and a shipping estimator.
View case studyCards marked as a sample record carry placeholder figures so the layout can be reviewed with three in place. They come out the moment these grids read from the Work module.
Some founders want a cost they can plan around. Others would rather we earn more only when they do. Both are on the table, you choose at the start, and you can switch at a renewal. Neither one is a percentage of your ad spend, because that pays an agency to grow your budget rather than your profit.
One number, agreed against the scope of work: how many accounts, how much creative, how often we report. It does not move when your budget moves.
Best when
A smaller fixed fee to cover the work, plus an agreed share of the revenue the ads bring in above a baseline we write down before we start. When you earn more, we earn more. When we get it wrong, we carry part of that.
Best when
How the share is counted, in writing
Delivered, prepaid revenue only, after returns and refunds. Measured against an agreed baseline of what the account was already doing, so you never pay a share of sales you would have made anyway. Read from your Shopify admin rather than from Ads Manager. Both the percentage and the baseline are set after the audit and stated in the agreement.What the agency earns
as your monthly ad spend grows, with results held flat
Shape of the models, not a price list. Spending twice as much does not make the work twice as hard, so a fee that doubles with your budget is charging you for your own ambition.
Start on the flat fee. Once we have three months of clean numbers, we both know what a fair baseline looks like, and moving to revenue share is a simple conversation rather than a guess.
Revenue share only works when both sides trust the same number. That is why the measurement rebuild happens in week one, before any money changes hands on results.
You own the ad account, the Pixel and every creative asset on both models. One month of notice either way, and no lock-in period on either.
Tearing an account down on the first day throws away every bit of learning it has. We stabilise, fix what is measurably broken, then rebuild in a sequence where each change can be judged on its own.
Reporting you get
Structure, creative history, tracking, audience overlap, and where spend has gone with nothing to show for it. This is the free part, written down, and it is yours either way.
Pixel, Conversions API, deduplication, event quality. Budgets stay where they are, because scaling on a broken signal only buys more of the wrong thing.
Campaigns consolidated so each gets the volume it needs, overlapping audiences separated, and the first creative batch briefed against real objections.
New creative in market, retargeting rebuilt on real catalogue data, and landing pages matched to the ads instead of everything pointing at the homepage.
Budget raised in steps the account can absorb, with prepaid share and contribution watched alongside ROAS. When something stops working we say so early.
Official partner or certified on the platforms this work touches
Not a pitch deck. A document, written by the person who would run the account, naming what is wasting money and what we would do about it. You keep it whatever you decide, and you are welcome to hand it to your current agency.
Tell us what you are running today. We reply within one business day.
If yours is not here, put it in the form and you will get a real answer rather than a brochure.
Official Meta Ads Partner and Shopify Partner, based in Jaipur, working with D2C brands across India and abroad.
